Page 5 - GS240302

Letter from the editor

he Truth in Lending Act of
1968 mandated that issu-
ers may not prohibit sellers
T from offering inducements
to pay by cash, check or other alternatives to credit.
But Congress then banned surcharging in 1976, only
to let the federal ban expire in 1984, leaving it to states
to create disparate laws governing the practice. Next
the Durbin Amendment to the 2010 Wall Street Reform
and Consumer Protection Act clarified that merchants
are legally entitled to steer customers to less expensive
payment methods. And in 2017, the U.S. Supreme
Court ruled that card-brand bans on surcharging vio-
late merchants' free-speech rights.
However, no law says the card brands have to make
it painless for merchants to implement surcharging,
cash discounts or other less costly alternatives to credit
cards. Indeed, the card brands have an apparent long-
standing disdain for surcharging or any type of differ-
ential pricing, which has created ongoing frustration
among merchants and their service providers. This
issue's lead article delves into the current state of dif-
ferential pricing within the industry and how payment Bridge the Gap
companies are overcoming obstacles and making it
work. between your

Escalating non-interchange pass-through fees are an- advertising dollars
other pain point for merchants and acquirers, which
one contributor details herein. Other topics industry and bottom line
experts take on in this issue include how to get poten-
tial customers comfortable with complexity when sell-
ing today's full-featured products and services; the dra- Customized advertising campaigns
matic evolution of POS offerings from humble counter- to fit any size company and budget.
top terminals to today's powerful offerings; what the
recent drop in fintech investment portends; a notable • Spotlight Innovators’ Pages
spike in check fraud while check usage is declining;
and embracing fintech partnerships to gain flexibility (frequently updated content)
and agility while preserving security and oversight. • Print (various size options)
News stories included highlight Inc.'s 2024 regional • Resource Guide listing
honorees in the United States; Google's plans to dis- (print/online/front page options)
continue Google Pay, its challenger to Apple Wallet;
the National ATM Council's introduction of the U.S. • Email Blasts (to GS readership)
Secure ATM Database to bolster safety in the retail
ATM ecosystem; the finalized Consumer Financial • Online (website/twice month newsletter)
Protection Bureau rule set to slash typical credit card
late fees from $32 to $8; and Apple's reinstatement of • Video
Epic Games' developer status, allowing the creation of • Bundled advertisng campaign discounts
an Epic Game Store for iPhones and the return of the
popular Fortnite game.

We hope you benefit from the above articles along with Rick Aston
the product and company profiles and recent industry Senior Media Partnership Specialist
milestones we've spotlighted. Let us hear from you at
greensheet@greensheet.com, and please continue to send 707-284-1693
your news to press@greensheet.com.

5