Page 36 - GS240402
P. 36

NewProducts




                     Drive value, profit from always-on


                                 processing redundancy




                                                                   • Improve efficiencies: Consolidate vendors and make
                                                                     it easier to manage multiple processors.

                                                                   • Implement failover: Connect clients to multiple pro-
                                                                     cessors and enable them to switch to another proces-
                                                                     sor in seconds.
                 ayNearMe, a fintech company focused on driv-      • Maintain redundancy: Protect transactions and data
                 ing better payment experiences for businesses       with always-on backup support that will not impact
                 and customers, created Smart Switch, a tech-        a business's contract, settlement or reconciliation re-
        P nology  designed  to  provide  processing  redun-          ports when merchants failover to a backup processor.
        dancy within a single integration and contract. The solution
        enables users to onboard clients to multiple merchant pro-  • Drive profitability: Protect businesses by minimiz-
        cessors and reroute transactions in the event of downtime    ing the impact of  a failed  processor by employing
        or other disruptions, stated Steve Kramer, vice president of   redundant processing, ensuring higher acceptance
        product at PayNearMe.                                        rates and reducing the cost of failed payments.

        Noting that modern payment providers incorporate redun-    • Reduce customer friction: Provide an uninterrupted
        dancy and disaster recovery into their platforms, Kramer     customer experience and avoid expensive calls to
        suggested that relying on a single merchant processor        customer support centers when card payments are
        could expose payment systems to disruptions and risk.        declined due to outages.

                                                                   • Increase customer choice: Increase customer choice
        "We can't control when or how merchant processor failures    across all points of interaction by offering Venmo,
        or outages happen, but we can protect our clients from       PayPal, Apple Pay, Google Pay and Cash App Pay in
        losses when card processing disruptions inevitably occur,"   a single integration and contract.
        Kramer said, noting that Smart Switch users can hit a but-
        ton at time of need and instantly reroute transactions to an-  "Our team is agile, listens to our clients and implements
        other processor.
                                                               new features and client requests much faster than our
        Redundancy for all merchants                           competitors," Kramer said. "As we continue to innovate,
                                                               PayNearMe is taking a data-centric approach to payments
        Kramer additionally noted that redundant card processing  by helping our clients unlock the potential of data to drive
        has long been the standard for enterprise-scale merchants  business decisions through dashboards and data shares."
        but has been out of reach for most due to lack of complex
        technical expertise and ongoing maintenance require-   New recurring revenue streams
        ments. Smart Switch solves for this by making redundancy   Kramer pointed out that Smart Switch demonstrates
        available to all merchants, including billers and iGaming   PayNearMe's focus on being reliable partners and its on-
        operators that require dedicated support and fast response   going commitment to doing the right thing for clients and
        times, he explained.                                   customers.  Building  redundant  systems  no  longer  needs
                                                               to be costly or time-consuming, because PayNearMe will
        "The current industry standard for payments platform pro-  manage the entire process and make it available as a man-
        viders that serve billers and iGaming operators is to connect   aged service offering, he added. "Built-in card processing
        clients to a single merchant processor, which leaves these   redundancy for billers and iGaming operators is no longer
        businesses helpless when that processor inevitably fails,"   optional," he said. "It's essential and any payments platform
        Kramer said. "When a merchant processor goes down, the   that chooses not to invest in or build merchant card proces-
        businesses connected to that processor can't process card   sor redundancy will quickly become irrelevant."
        payments—even when their payments platform is up and
        running."

        In addition to protecting businesses from loss when     Company: PayNearMe
        processor failures inevitably occur, Smart Switch helps
        future-proof a business's payment stack by preventing   Product: Smart Switch
        disruptions and helping merchants maintain a seam-      Website: https://home.paynearme.com
        less customer experience, he stated, citing further ben-  Contact: https://home.paynearme.com/contact-us
        efits as follows:

        36
   31   32   33   34   35   36   37   38   39   40   41