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Letter from the editor

t's true that industry experts who contribute
articles to The Green Sheet gain visibility among
our readers, but it's also true that the desire to
I contribute to the betterment of the industry and
to help others build their careers is for many a stronger
motivator than the recognition they receive for sharing
their wisdom here. Yes, business is business, payments
is a cutthroat business and everyone's seeking a com-
petitive edge. But the instinct to lift the group overall
is strong in our community, and we are proud to have
been able to work for more than four decades with
people who have given generously to help educate and
empower people working in all corners of the industry.

With excerpts from our archives, this issue's lead ar-
ticle spotlights a number of experts who have shared
perspectives on a range of topics including sales and
marketing, data security, disruptors, and card brand
rules. We could write dozens more articles featuring Bridge the Gap
expertise from our archives, but there is so much going
on in payments and fintech today, pointing to a small between your
number of authors will have to suffice. We hope this ar-
ticle will remind you that real words from real experts advertising dollars
are at your fingertips 24/7.
and bottom line
Current contributors continue to inform and inspire
with articles on rights that all ISOs should know about
whether or not they have managed to negotiate them; Customized advertising campaigns
how to write our industry's big, complex story; block- to fit any size company and budget.
chain's potential role in providing speedy, secure cross-
border settlements at a fair price; similarities payment • Spotlight Innovators’ Pages
professionals face in their working and dating lives;
and the need to mitigate instant fraud in instant pay- (frequently updated content)
ments. • Print (various size options)
The news highlighted herein covers Nacha's approval • Resource Guide listing
of new rules to enhance fraud monitoring for ACH (print/online/front page options)
credit payments and to boost fraud detection from pay-
ment origination to receipt; the LexisNexis true cost • Email Blasts (to GS readership)
of fraud study, which revealed that merchants in the
United States and Canada suffer a $3 loss for every $1 • Online (website/twice month newsletter)
lost to fraud; and a federal judge's recent ruling that
resolved a four-year dispute between PayPal Holdings • Video
Inc. and the CFPB regarding fee structures and disclo- • Bundled advertisng campaign discounts
sures for digital wallets and prepaid cards.

We always appreciate the news you send in press re- Rick Aston
leases to press@greensheet.com, as well as feedback and
inquiries you send to greensheet@greensheet.com. Your Senior Media Partnership Specialist
input is what helps us provide useful updates, profiles
and so much more. We appreciate your continued par- 707-284-1693
ticipation.

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