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Letter from the editor

hen it comes to providing payment pro-
fessionals with a wealth of educational
opportunities, partnership and men-
W torship possibilities, expert panels and
presentations, product previews, camaraderie, and
inspiration that often leads to innovation, nothing
can beat an industry tradeshow. And the Electronic
Transactions Association's TRANSACT 2024 was one
for the record books.

The conference attracted 3,000 attendees and over 150
exhibitors from across the payments sphere, according
to the Electronic Transactions Association, which has
hosted the event for 30 years. Combining first-hand ob-
servations and insights from industry experts met on
the tradeshow floor, this issue's lead article reports on
the event, which took place April 16 to 19 at Mandalay
Bay in Las Vegas, a location that is familiar to many,
because the ETA often hosts the annual show there.

Some of our contributing writers have donated time and Bridge the Gap
expertise to the ETA's annual show and other activities,
as well as to the regional acquirer conferences, which between your
feature many of the same activities and resources on a
smaller scale. Herein, you'll find key articles exploring advertising dollars
the need to combine business basics that have stood the
test of time with cutting-edge technology to be most ef- and bottom line
fective in growing a book of business in payments; the
fact that while ACH processing can be lucrative and
beneficial for many merchant types, it's important to Customized advertising campaigns
understand how it differs from credit card processing; to fit any size company and budget.
and timed for Small Business Month, a look at various
ways small businesses can secure financing. • Spotlight Innovators’ Pages

You'll also find additional articles from contributors (frequently updated content)
online, along with news stories posted regularly. Re- • Print (various size options)
cent highlights from news included in this issue in-
clude a joint initiative between U.S. and UK policy- • Resource Guide listing
makers that underscored mounting concerns about the (print/online/front page options)
potential risks posed by artificial intelligence, which
were echoed by Elon Musk's lawsuit against OpenAI • Email Blasts (to GS readership)
GP LLC; an investigation undertaken by the Consumer
Financial Protection Bureau of the growing financial • Online (website/twice month newsletter)
risks and data privacy issues within gaming environ-
ments by the Consumer Financial Protection Bureau; • Video
criticism and endorsements of the proposed legal set- • Bundled advertisng campaign discounts
tlement between Visa, Mastercard, and a class of mer-
chants, promising to reduce interchange fees and al-
low payment steering; and Nacha's growing strength Rick Aston
in its 50th anniversary year. We've also included prod-
uct and company profiles, updates on recent industry Senior Media Partnership Specialist
milestones, and additional resources selected to em-
power you. To share your industry news, please send a 707-284-1693
press release to press@greensheet.com; to offer feedback,
please email greensheet@greensheet.com.
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