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NewProduct

Boost sales, reduce them manage repayments in line with their sales and grow
at their own pace.
churn with flexible Channel partner benefits

As an embedded financing platform trusted by partners
lending platform such as Amazon, eBay and Shopify, the company said it is
always looking to deliver value while making the financing
process and customer experience as smooth as possible.

YouLend partners expect fast integrations, which the com-
pany said it provides through robust API integrations that
can connect partner platforms to YouLend's tech stack in as
little as seven days, depending on the level of integration
required.

ouLend, a global finance provider for small and YouLend also said that being customer-focused like its part-
midsize businesses, enhanced its embedded ners, the company had made the YouLend funding process
financing platform to make funding available hassle-free, with applications completed in less than five
Y to under-represented businesses. The company minutes and requiring minimal documentation.
has consistently focused on helping partners boost sales
and reduce merchant churn rates, according to Ted Kirk, YouLend believes it has created a win-win situation for
U.S. head of strategic partnerships at YouLend. SMBS to accelerate their growth with modern financing
solutions along with platforms to boost their own topline
"At YouLend, we focus on prioritizing fast and efficient revenue and retention through a value-added product of-
funding options for merchants, who can expect a 90 per- fering.
cent approval rate on all applications," Kirk said. "These Growing partnership network
merchants can use the capital to invest in inventory, hire
staff or open new locations, ultimately boosting their sales U.S. expansion is a top priority for YouLend. Globally, You-
and growing their business." Lend said, it has extended financing more than 150,000
times since launching in 2015, resulting in $8 billion in
Kirk also noted that YouLend helps partners enhance mer- SMB revenue contributed across the world. The company
chant loyalty and retention by providing value-added capi- added that it sees an opportunity to double down on that
tal products that incentivize users to continue using their momentum, particularly in the United States, which is al-
services. The company is committed to diversity and is ready backed by strong demand from YouLend's strategic
twice as likely to approve a female-led business, he stated, partners and SMB clients.
adding that 35 percent of its financings are issued in enter-
prise zones where ethnic minority representation is above YouLend mentioned that it recently launched a partner-
30 percent. ship with Electronic Payments to offer funding solutions
to more than 50,000 eligible merchants, joining a growing
AI-powered decision-making list of partners doing business in the United States, includ-
YouLend's flagship solution uses AI-powered decision- ing Paysafe, FreshBooks and many more. With exciting an-
making to analyze a range of data points to improve un- nouncements in the pipeline, the company anticipates a
derwriting speed and accuracy, Kirk mentioned. The self- huge year ahead.
learning algorithm, he noted, continually improves perfor-
mance behind the scenes, producing measurable benefits "At YouLend, we've always focused on real, tangible results
for partners and SMBs. for our partners and SMB clients," Kirk stated. "The data
supports that approach: YouLend-backed SMBs report a 26
"We are able to build a personalized journey for our chan- percent uplift in sales in the six months following funding
nel partners, ranging from a simple, white-labeled solution and our partners experience a 75 percent reduction in mer-
to a deeply integrated journey, with no code or product in- chant churn rate."
vestment required from their side," he said. "But the ulti-
mate benefit is delivered to the SMBs."
Company: YouLend
Unlike traditional business financing, customers who ap- Product: Embedded Financing Solution
ply for funding through YouLend are empowered to pay
back their financing with only a small percentage of their Website: https://youlend.com
daily card sales, meaning customers never repay more than Contact: partnership@youlend.com
what they earn, the company stated, adding that this helps

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