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S Spotlight Innovators
Spotlighting companies that promote
innovation in the payments industry
eadquartered in Troy, Michigan, award-winning North American
Bancard is an industry leader in credit card processing, provid-
ing a variety of merchant services that help client companies of
H all sizes develop solutions for payment processing, including
credit, debit, EBT, check conversion and guarantee, gift & loyalty cards, and
much more. As an MSP/ISO since 1992, North American Bancard is dedi-
cated to offering the highest service levels, exceptionally competitive pricing,
and the latest technology to its client companies, including Pay Anywhere,
its proprietary point-of-sale (POS) solution. With over $34 billion worth of
payments processed for more than 250,000 businesses every year, North
American Bancard is determined to help American business prosper.
North American Bancard empowers

customer engagement with its

Payments Hub Reputation Management tool

hile quality products, appropriate pricing, and a good marketing campaign are key elements of creat-
ing, growing, and sustaining a business, customer engagement is also a necessary item on the to-do list.
However, this can also be the step that takes the most time, and sometimes, business owners can opt to "let
W the products speak for themselves." While this approach can work, keeping tabs on what people are saying
is crucial to make sure you're keeping your thumb on the pulse of how your business is being perceived by consumers.
Positive word of mouth (particularly those five-star reviews) can turn one-time shoppers into long-term customers and
ambassadors for a brand. Therefore, staying connected in spaces like Yelp or in a Google Business profile can not only
Custom pages on our high-traffic website showcasing
allow business owners to capitalize on and amplify good feedback, but it can also afford them the opportunity to respond
to criticism in an effective way.
your company’s unique message
There are a handful of reasons why keeping up with a
company’s reputation can be beneficial to your business.
• Your own, customized News from the Wire that highlights

• Positive online reviews are highly valued by many search algorithms (such as Google). This can help your ranking,
stories about your company
allowing your business to appear higher in search results.
• Featured content: updated monthly, either by your in-house
• Reviews and interaction prove that the company exists and is well regarded — conveying that it’s a trustworthy
place to spend money.
writers or by one of ours
• Positive reviews tend to snowball into more positive reviews, and one good story will often lead to another.
• The immediacy of online feedback can provide crucial insights to whether or not a company tactic or new product
• Custom infographics and videos
worked well or needs improvement.
• Premier content placement in each issue of The Green Sheet
To help business owners achieve these interactions, North American Bancard recently released its Payments Hub
Reputation Management tool, which lets merchants connect their Google Business Profile to Payments Hub and stay up
• And so much more...
to date on customer reviews and inquiries all in one place.
The Reputation Management tool helps business owners do the following.
Rick@greensheet.com
• Gain insights on their company ratings and review trends.
• Stay in the know with email alerts when reviews are posted about their business.
• Engage with their customers with the ability to apply directly to reviews.
707-284-1693
• Keep tabs on what people are saying about the competition.

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