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Insights and Expertise

follow best practices. Maintain professionalism at all times mandatory tipping. My recent post about tipping got 100
and avoid triggering topics, especially politics. Also, try comments, 1,000 likes and was seen by over 23,000 people.
not to send out too many invitations in a single day, which
could get you flagged as inappropriate on any of these Build community
platforms. If you are not a writer, you can share articles of Groups are another area to explore on LinkedIn and
interest with your network and comment on other people's Facebook, where you can connect and interact with
posts. Consider sharing articles that you see in the news likeminded people. For example, it might make sense to join
and say something about each one, rather than just repost a restaurant group if you're looking for restaurant owners.
or report. Make a point of following others who have large Consumers have had a sweet ride with social media for
followings. years, and the business world is finally catching up. There's
a revolution happening that I call the consumerization of
Most importantly, avoid rookie mistakes of oversharing B2B payments, as business owners explore and leverage
or being overly promotional. For example, if someone in digital technologies. B2B commerce is going digital; B2B
the payments business makes a post, do not post your advertising is expanding from magazines and TV into
information and ask them to contact or DM you. This will social media platforms.
mark you as insincere and "salesy."

Consider upgrading Businesses are also experimenting with real-time
payments, mobile apps, social media and other cool
Once you get the hang of things on LinkedIn and X, you technology. Let's be everywhere they look when searching
may want to explore various paid subscription service for knowledgeable payment professionals, because I
offerings. You will get more engagement if your profile is guarantee they won't be picking up a phonebook. Want to
paid and verified. Even the lowest paid subscription will know more? Keep reading The Green Sheet and follow me
enable you to see who has viewed your profile. As you on LinkedIn at https://www.linkedin.com/in/allenkopelman/,
grow your network, you will have access to additional where we can share ideas and help each other.
products and services, such as hosting a LinkedIn Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
Live event or attaining content creator status. As you Nationwide Payment Systems Inc. and host of B2B Vault: The Payment
progress, pay attention to posts that get the highest level Technology podcast. Email him at allen@npsbank.com nd connect on
of engagement and identify the characteristics that made
them popular. Choose a subject that people are passionate LinkedIn https://www.linkedin.com/in/allenkopelman/ and Twitter @
about, like the minimum wage, Durbin Amendment or AllenKopelman.

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