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Insights and Expertise

abandonment. Flexibility, choice and convenience are from when your business is ready to grow—a lose-lose
top of mind for customers, and they'll look elsewhere if scenario for ambitious payments organizations.
businesses are unable to provide the payment journey
they expect. As you begin your search for an embedded payments
provider, look for one that makes integration simple. The
3. Customer loyalty best provider will offer pre-built, no-code and low-code
There's an old saying that all you need to be successful SDKs and APIs in a developer-friendly environment so
are 1,000 "true fans." These are the people who live and your tech team can save time and resources. They will
breathe your brand and will always turn to you when also offer revenue sharing so you can confidently offer the
they're ready to make a purchase. But what happens best payment options while growing your bottom line.
when those fans aren't as loyal as they used to be? Embedded payments streamline transactions across
Sixty-two percent of Gen Zers will look into other platforms, devices and geographies. They're the gateway
options even when they have a favorite brand, and more to the future for those ready to take the leap.
than half are willing to switch brands if they find an
alternative offering cheaper or higher quality products,
according to a McKinsey survey (see https://bit. Vijay Sondhi the chief executive officer of NMI, a global leader in embed-
ly/3AwuEvK). In essence, Gen Zers don't tie themselves ded payments, powering more than $203 billion in payment volumes
down, making it more important for businesses that every year. From industry-leading payment gateway technology to
take payments to provide exceptional experiences. seamless merchant underwriting, acquiring, onboarding and manage-
ment platform, NMI enables its partners across the entire payments
4. Brand Value
ecosystem. NMI helps partners deliver frictionless payment solutions
If you decided to sell your company tomorrow, how to their customers, offering modularity, flexibility and choice, wherever
much would it be worth? Embedding payments and however consumers want to pay—online, in-store, in-app, mobile
solutions into its core offerings is a powerful way to and unattended. And the company is constantly innovating, empower-
elevate a brand's value. There are three key factors that ing ISOs, software vendors and payment professionals as they embrace
make this possible: the future of fintech. Learn more about NMI solutions and the future of

• Revenue sharing: With the right embedded pay- embedded payments at www.nmi.com. How embedded payments are
ments provider, revenue can be shared and profits changing the financial landscape
generated on every transaction.

• Value-added services: Sell valuable add-ons to
customers, like built-in fraud prevention, auto-
matic card updaters (so you never have to worry
about expired cards) and subscription services.

• Company valuation: Broadening its payment op-
tions will make a business more competitive, lu-
crative and attractive to potential investors—espe-
cially compared to less innovative. competitors
Embedded payments are the
future. Is your business ready?

By 2030, Millennials and Gen Zers are expected to
account for 48 percent of all retail spending (see https://bit.
ly/3AkGKbf). As the first digital natives, these consumers
are less likely to carry cash or physical cards and expect
seamless, embedded payment experiences everywhere
they shop—online, in-app and in person.

As tech-savvy consumers reshape the financial landscape,
payments will become less visible; they'll be so easy it will
feel like you never even paid. Convenience is king, and
businesses face a crucial choice: innovate or be left behind.

The biggest challenges most businesses face when
adopting embedded payments are time, resources and
support. Major players in the market are often costly and
complex to integrate with, providing minimal online-only
support instead of flexible, on-demand chat, phone and
email options. They're also nearly impossible to unplug
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