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Letter from the editor

his issue's lead article explores the challeng-
es and progress of U.S. financial institutions
in adopting instant payment networks like
T FedNow and RTP. While there is growing
support for instant payments, with 90 percent of FIs
planning to implement FedNow within two years,
adoption has been slow compared to countries like
Howdy
India and Brazil, where government mandates have Howdy
driven rapid uptake. Despite participation from major
U.S. banks and technology providers, many FIs can
Y’all!
only receive, not send, instant payments, limiting the Y’all!
networks' full potential.
Experts interviewed on this topic stressed the need for
more integrated fraud prevention tools and better use
cases to overcome implementation hurdles and drive
broader adoption. They also mentioned specific solu-
tions designed to simplify the use of instant payments
for consumers and merchants, that offer speed, en-
hanced security and reduced processing costs. Anoth-
er issue slowing down adoption of advanced technolo-
gies is entrenched legacy systems in our realm. One
expert contributing to this magazine discusses how I’m working hard to help you increase
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many banks, merchant acquirers and payment proces-
your bottom line today!
sors have tried to keep pace with the rapid changes in y o ur b o t t o m line t o d a y!
the payments industry by adding point solutions and
patches to their legacy back-office systems. At some
N
o B
ull
point, the author noted, the only solution is to cut the No Bull
cord and fully leap to a modern payments back-office
environment.
Customized advertising campaigns
Other contributors delve into why MLSs need to fully to fit any size company and budget.
vet prospective merchants and avoid contributing to a
growing number of fraudulent applications submitted • Spotlight Innovators’ Pages
every day to ISOs, processors and tech providers; why
selling a residuals book of business is a multifaceted (frequently updated content)
process that requires careful planning, expert advice
and a clear understanding of the market; and, to facili- • Print (various size options)
tate clear communication, explanations of several key • Resource Guide listing
players and some terms used in acquiring and pay-
ment processing. (print/online/front page options)
• Email Blasts (to GS readership)
In our news coverage, we've highlighted stories on the
CFPB's investigation into POS cash-back fees; research • Online (website/twice monthly magazine)
that revealed vulnerabilities that need to be addressed
in digital wallets; PayPal's expansion of its in-store • Video
payment presence by enhancing its rewards program • Bundle advertisng campaign discounts*
and integrating its debit cards with Apple Wallet; and
research indicating a whopping 209 percent projected
increase in A2A payments by 2029. We've also spot- Rick Aston
lighted recent milestones in the payments community,
many of which we learned of from press releases sent Senior Media Partnership Specialist
to us by readers. And we've included product profiles
707-284-1693
and notices of upcoming events. Please send your press 707-284-1693
releases to press@greensheet.com, and send your ques-
tions and suggestions to greensheet@greensheet.com
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