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IndustryUpdate

the global average. This will position India as the third- CFOs ramp up AI to cut fraud
largest consumer market, behind the U.S. and China. At
EBANX's Payments Summit, leaders discussed emerg- A Wolters Kluwer survey of 181 finance leaders found
ing markets like India, Latin America, and Africa, high- that over two-thirds of finance teams are still exploring
lighting innovations in digital commerce and payments. AI, with only 9 percent scaling AI projects. Major tech
With systems like UPI and Pix, these regions are driving firms like Microsoft, Oracle, and Workday are leading
financial inclusion and economic growth, particularly the charge, offering AI tools for automating finance
through Alternative Payment Methods (APMs) and local tasks researchers found. AI's role is expanding beyond
payment solutions. routine work, with 45 percent of CFOs using it for data
visualization, researchers noted. CFOs are optimistic
FPC reports on instant payments adoption about generative AI's potential, expecting it to enhance
decision-making and fraud prevention, and despite bar-
The U.S. Faster Payments Council released its 2024 U.S. riers like budget and skills gaps, AI is set to transform
Instant Payments Adoption Quantitative Study, survey- finance operations and reporting efficiency, researchers
ing third-party enablers serving over 90 percent of U.S. found.
financial institutions. The study projects that 70 to 80
percent of institutions will receive instant payments by Paysafe the payments platform for GiG's CoreX
2028, with 30 to 40 percent able to send instant credits.
Early adoption is driven by use cases like earned wage
access and P2P payments, with B2B payments and Paysafe partnered with Gaming Innovation Group
bill pay expected to drive further growth. Challenges (GiG) to become the endorsed payments platform for
include fraud prevention as expanding rules and stan- GiG’s CoreX player account management solution.
dards accelerate adoption. Federal Reserve Financial This AI-driven platform supports online casino and
Services contributed to the study's implementation. sports-betting brands across the UK, Europe, North
America and Latin America. The partnership integrates
PARTNERSHIPS Paysafe's local payment methods (LPMs), including
Skrill, NETELLER, paysafecard, and Paysafecash, along
with access to over 30 third-party LPMs. Both companies
Alzheimer's Society, PayPoint said they aim to provide operators with seamless, flex-
tackle cash donations ible and secure payment options to enhance operations
and drive growth in global regulated iGaming markets.
Alzheimer's Society partnered with PayPoint to sim-
plify and improve cash donation handling. With nearly Red Maple, InterPayments integrate products
30 percent of charity donations still made in cash, the
partnership addresses challenges from declining access Red Maple, a provider of payment security solutions,
to traditional banking. PayPoint’s Cash In service, now partnered with InterPayments, a Managed Surcharge
available at over 29,000 UK retailers, enables Alzheimer's Provider, to integrate surcharging products into Red
Society staff and volunteers to securely process dona- Maple’s financial software. This collaboration enhances
tions with unique codes for tracking, the partners stated, compliance and operational efficiency for customers
noting that it streamlines cash deposits, reducing the using Red Maple’s Microsoft Dynamics 365 solutions.
need for paying-in books and making banking more InterPayments’ surcharging tools ensure businesses
convenient. The collaboration boosts efficiency, allowing comply with surcharging laws across regions, supported
the charity to focus more on its mission to support those by indemnification. The integration allows merchants
affected by dementia, they added. to streamline surcharged transactions, reconcile with
banks, and maintain existing workflows. This partner-
Bluefin, Dover deliver PCI-validated P2PE ship supports Red Maple's mission to safeguard transac-
tions while offering transparency and efficiency for B2B
Bluefin, a provider of PCI-validated encryption and merchants and corporations.
tokenization technologies, partnered with Dover Fueling
Solutions, a global provider of technologies for the Smart Merchant Solution joins BLUU group
fuel and convenience retail industries, to bring PCI-
validated point-to-point encryption (P2PE) solutions to JS Merchant Solution Inc., dba Smart Merchant Solution,
North American petroleum forecourts. This integration, is rebranding as Bluu SMS Inc. and joining the BLUU
deployed through DFS' IX Pay platforms, reduces PCI group, which includes Bluu Inc. and United Merchant
DSS compliance burdens by over 70 percent and scope at Services Inc. This partnership allows Smart Merchant
the point of sale by over 90 percent, the partners stated, Solution to leverage BLUU’s five decades of experi-
adding that the partnership enhances security for cus- ence and expand its product offerings for merchants.
tomers. Known for its POS and payment processing services in
the Dallas area, the company will now access BLUU's
broader resources and expertise.

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