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Letter from the editor

eal-time payments are reshaping global finan-
cial ecosystems, with developing economies
racing ahead in adoption and innovation.
R In this issue's lead article, we delve into the
remarkable strides made by countries like India, where
real-time payment systems have transformed commerce The Green Sheet
and financial inclusion. With over 129 billion transac-
tions in 2023, India alone accounted for nearly half of all
global real-time payments, far surpassing other leading
Happy
markets. Happy
Meanwhile, the United States lags behind, grappling
with challenges in scaling real-time payments networks
like RTP and FedNow. As we stand at the cusp of fur-
Thanksgiving!
ther innovation, our lead feature examines how the les- Thanksgiving!
sons from global leaders can inform U.S. efforts, and ex-
plores what’s next in the race toward real-time payment
ubiquity and its potential to redefine financial services
worldwide.
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Also shaping the future of finance is open banking, We, at The Green Sheet, are
which has sparked innovation and controversy across
thankful for our partners.
Europe. One contributor to this issue points out that tha n k fu l f o r o ur p a r t ne rs.
while successes like new financial products and wide-
spread adoption are undeniable, challenges in collabora-
tion and implementation offer crucial lessons for future
initiatives and other world regions looking to learn from W e a r e he r e t o he l p y o u
We are here to help you
Europe's example. Other experts featured in this maga-
zine have delved into such topics as: how evolving pay-
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nc
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t a
ment preferences, including alternative payment meth- target your right audience. .
ods, in top holiday destinations are impacting tourists
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age
lif
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p
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and posing challenges for the travel sector; pockets or • • Amplify your message
opportunity for payments businesses in the new crypto
era; how to keep your business sound when your pro-
o
nd y
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xp
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ach
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cessing partner is acquired, goes bankrupt or has anoth- • • Expand your reach
er upheaval; how to help merchants prepare for success
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in 2025 with data-driven strategies, mobile optimization, • • Engage across channels
social media engagement, multi-channel marketing and
customer lifetime value insights.
And see your one-of-a-kind
A nd s e e y o ur o ne-o f-a-k ind
In addition to the profiles and updates on recent mile-
multimedia campaign
stones within the payments sphere included herein, m u l t ime di a c a m p a ig n
we've spotlighted a selection of recent news stories: a
me t
o
survey by The Strawhecker Group and the Electronic come to life. .
c
e
o lif
Transactions Association highlighting a nuanced picture
of holiday spending this year; pay-by-bank payments,
powered by ACH and real-time payment networks, gain-
ing momentum in the United States; pay later options
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a
t t
o
d
nne
becoming an indispensable tool for retailers as holiday Connect today: :
shopping accelerates; a surge in fraud, with check fraud
R
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ck A
n
seeing dramatic increases; and Visa CEO Ryan McIn- Rick Aston
t
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erney's strong rejection of a U.S. Department of Justice
ts
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lawsuit accusing the company of monopolizing the U.S. Senior Media Partnership Specialitst
debit market.
707-284-1693 / r i c k@g r ee n s h ee t.c o m
707-284-1693 / rick@greensheet.com
To share your company milestones, please send a press
release to press@greensheet.com. And, as always, we'll wel-
come your feedback at greensheet@greensheet.com.
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