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Letter from the editor

he United States has long thrived on a tapes-
try of diverse viewpoints, which fosters both
innovation and resilience. The lead article in
T this issue underscores this strength, featuring
Happy
perspectives from industry leaders that differ widely on
the current economic landscape and what lies ahead in Happy
2025. While their predictions diverge, the underlying
theme is clear: adaptability will be key for businesses
navigating these uncertain times.

From concerns about tariffs and taxes to optimism about
pro-business policies, these insights reveal the chal-
lenges and opportunities shaping the economy and the
payments landscape. Large ISOs and small ISOs alike
are exploring how to adapt to new technologies, offer
Holidays!
innovative solutions and maintain personalized service Holidays!
in an increasingly competitive market. This range of
opinions exemplifies the importance of open dialogue in
an ever-changing world. By drawing strength from our
differences, we create a foundation for shared growth,
We, at The Green Sheet, are
ensuring that no matter the challenges, innovation and W e , a t The G r e e n S he e t , a r e
opportunity continue to thrive.
thankful for our partners.
Helping to ensure that payments professionals can con- tha n k fu l f o r o ur p a r t ne rs.
tinue to leverage opportunities that arise, experts contrib-
uting to this issue have explored how clear communica-
tion can protect businesses and build customer trust; the W e a r e he r e t o he l p y o u
We are here to help you
role of advanced POS systems in improving merchants'
store security, operations and payroll accuracy; how POS
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companies have reshaped the payments industry and target your right audience.
the importance of forming the right partnerships to pro-
age
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tect relationships and residuals; Visa, Mastercard and • • Amplify your message
emerging platforms' use of AI in developing advanced
solutions to combat increasingly dynamic cybercriminal
ach
xp
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nd y
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ur r
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e
tactics; and top business tips to help ensure merchants • • Expand your reach
can navigate budget pressures and cybersecurity threats
E
ls
oss cha
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age acr
during the year-end holidays. • • Engage across channels
In news briefs, we've highlighted a jury award of $8 mil-
e
ur o
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f-a-k
o
A
ne-o
nd s
ind
lion to Cliq Inc., which suffered from predatory lender And see your one-of-a-kind
practices; Senator Durbin's push for the Credit Card
multimedia campaign
Competition Act, which aims to promote transaction m u l t ime di a c a m p a ig n
processing competition and address merchant concerns;
o
e
o lif
me t
Shift4 Payments' joining the S&P MidCap 400, reflect- come to life. .
c
ing its growth, innovations and industry influence; bi-
partisan criticism of Visa and Mastercard’s industry
dominance and lawmakers' desire for competitive alter-
natives; Visa's Flexible Credential, which enables multi-
Connect today:
source payments via one card, signaling transformative C o nne c t t o d a y :
flexibility; CFPB regulations on big tech payment apps
t
n
aimed to align with traditional financial institutions and Rick Aston
s
ck A
i
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o
ensure consumer protection.
p S
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Senior Media Partnership Specialitst
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Also, be sure not to miss the updates, profiles and oth-
c
707-284-1693 / r
k@g
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i
m
t.c
ee
n
s
h
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ee
er resources provided herein for you. We hope you'll 707-284-1693 / rick@greensheet.com
tell us about your milestones this holiday season at
press@greensheet.com. And please send your questions
and comments to greensheet@greensheet.com.
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