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Insights and Expertise

This model is perfect in the fast-evolving fintech land-
By partnering with a payment scape, where staying competitive requires both agility and
expertise to continually meet higher expectations from
company, ISVs can leverage an consumers.
established infrastructure that has By leveraging the strengths of established payments com-

been rigorously tested and proven panies, ISVs enhance their product offerings (not detract
in the market. them), improve customer satisfaction, and accelerate their
growth.

On a broader scale, a strategic partnership approach is a
Moreover, working with a partner brings additional ben- necessity to thrive in today's competitive market and plays
efits such as advanced fraud detection, customer support a crucial role in driving innovation and success that helps
and ongoing innovation. By continuously investing in communities to thrive.
their own technology to stay ahead of industry trends and
regulatory changes, partners today keep a competitive ad-
vantage. This means their partners can benefit from the Paul Clarke, chief growth officer at Cashflows, has a wealth of experi-
latest advancements without having to make those invest- ence leading product, business strategy and innovation functions in the
ments themselves. payments, ecommerce and digital sectors. He was previously executive
vice president for product and innovation at international payments
Partnerships = powering growth solutions provider Network International. He also held leadership posi-
tions at such key payment organizations as Barclaycard, Elavon and
The synergy between ISVs and payment providers creates Worldpay. At fintech payments company Cashflows Paul is responsible
a powerful value proposition – and it's already in practice. for leading the product proposition, strategy and commercial go to
It allows ISVs to offer comprehensive payment solutions market delivery functions of the business. Contact him via LinkedIn
without the associated development and compliance bur-
dens. at www.linkedin.com/in/paul-clarke-890735. For more information
about Cashflows, visit www.cashflows.com.
Commercialization

Program

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