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Insights and Expertise

people to your business. If you are a home-based business, • Logo
just list the city and state along with your phone, email,
logo, pictures and social media handles. • Headers for all your social media
Professional networks • Business cards

It's also important to have a great personal profile on • Website or landing page
LinkedIn. If you are not good at creating content, you can
share articles to stay active on the platform. Set up a com- • Professional email address
pany page to bolster your professional image and have a
good picture of yourself with a clear logo or header to look • Social media posts on regular basis
professional.
There's no limit to how much you can make in this busi-
As a rule, you need to spend money to make money, and ness; you just need to put in the work by investing in your-
you need to create a budget to get these things done. When self and your business. Want to know more? Keep reading
The Green Sheet and consider following me on LinkedIn,
you walk into businesses or attend professional network-
ing sessions, your potential customers will look you up where we can share ideas and support each other.
online. You want to create a good impression there, as well Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
as in person, by creating a professional image for yourself Nationwide Payment Systems Inc. and host of B2B Vault: The Payment
and your company. Technology podcast. Email him at allen@npsbank.com nd connect on
LinkedIn https://www.linkedin.com/in/allenkopelman/ and Twitter @
These tactical steps can make your company look a lot big- AllenKopelman.
ger than it is. When you're doing a cost-benefit analysis
of social media and trying to figure out your so-
cial game and overall media strategy, don't make
the mistake that I see other MLSs make all the
time: being cheap. Take some of the money you Snapshot of Upcoming Events
are making and reinvest it into your business to
keep this going.

Don't be cheap
If you can't bear to invest in your business, don't
cry to me about not getting any business or ask
me why people aren't calling you back. And here's
another pet peeve: I have zero tolerance for email
addresses like bob@gmail.com or sacramen-
topay@gmail.com. March 10 - 13, 2025

Most merchants are skeptical of business owners ARIA Resort & Casino Las Vegas
who use non-domain emails because they don't merchantriskcouncil.org/events/2025/mrc-vegas-2025
know if they are real or fake and wonder if they
even have a website.

Don't make cheap business cards. You need clean,
professional business cards. Consider using Link-
tree, moo.com or another electronic business card
service if you'd prefer not to carry paper.

I see MLSs making as much as $10,000 to $20,000 NEAA Conference 2025
a month who delegate these tasks to students and
interns.
March 18 - 19, 2025
Whatever New Year's resolution you've made for
yourself, your family or your business, there's a Harrah’s Resort Atlantic City Atlantic City, NJ
bright new year ahead filled with new possibili- https://genevent.kleerreg.com/(S(zhndvtnmjsxla-
ties. The following assets will help position your zyz413hldj0))/showreg/Info?CustomerID=1827&Show-
business for success in 2025: Code=NEAA25

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