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Insights and Expertise

and make sure you’re happy with the logo and brand col- up pages if you don’t plan to post, because they will just
ors because rebranding is expensive. Make sure when you get buried or removed by these platforms. Make sure that
choose a business, website domain name and social me- you’re discoverable on major search engines and featured
dia handles that all are available and there are no national on “Google my business page.” If you’re home-based, just
trademarks that could get you into legal issues. Have a put your city and state. A monthly newsletter is a great
professional business card; you may not hand out many, way to keep in touch with your customers; you can send
but when you do, it should not be a cheap card. If you’d these out in email blasts and post on your social media.
prefer to have an electronic card, you could use a service
like Linktree, and when someone gives you one of these, Make a difference
make sure you mark it as a lead to avoid losing the contact. If you are making a decent residual income, invest in your
Brand presence business. It will pay off in the long run. A few decades
after the Yellow Pages changed the game by letting our
Have an email address that reflects your professional do- fingers do the walking, the internet changed the game all
main and not a generic email server like Gmail or Yahoo. over again by letting our fingers walk online. We’ve come
Pay for your website domain and set up at minimum a a long way from the early days of having an internet ad-
landing page with a short bio and information about the dress. The digital world is moving fast. Don’t be the MLS
services you provide. A basic website has About Us, Ser- who gets left behind. Invest in yourself and your company,
vices, sections as well as links to your LinkedIn, Facebook, and leverage all the available tools and digital channels to
Instagram and other social media sites. Include a picture promote your payments brand.
of yourself, and instead of just using your ISO’s name, po-
sition yourself as a solutions provider and consultant. Want to know more? Keep reading The Green Sheet and
consider following me on LinkedIn, where we can share
Once you establish the basic website, you can add pages ideas and support each other.
and a blog with fresh content on a regular basis for search Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
engine optimization (SEO). It’s also important to post fre- Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
quently on social media; you can use Canva or hire some-
one to post for you once or twice a week. If you’re not great to Biz podcast. Email him at allen@npsbank.com and connect on
at posting, share articles of interest with other profession- LinkedIn https://www.linkedin.com/in/allenkopelman/ and Twitter @
als in your network two or three times a week. Don’t set AllenKopelman.
Commercialization
Program

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