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Inspiration

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Five ways
to strengthen
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relationships on
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Day
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Valentine’s Day

alentine’s Day may seem synonymous with Encourage merchants to participate by sharing how
romance, but it’s also a prime opportunity for your services have helped their businesses thrive. Of-
ISOs, merchant level salespeople and other fer prizes like gift cards, business resources or promo-
V merchant services providers to nurture their tional materials to drive engagement and foster good-
business relationships. By leveraging the holiday’s themes will.
of appreciation and connection, providers can creatively
engage with merchants in their portfolios, as well as other 4. Share data-driven insights: Valentine’s Day is a
business clients and partners. peak sales period for many businesses. Share person-
alized insights with merchants on how to maximize
Here are several ways to make Valentine’s Day an effective profits during the holiday. Provide data on trends in
touchpoint: their industry, tips for optimizing payment systems or
ideas for attracting customers with seamless checkout
1. Send heartfelt thank-you notes: A simple, hand- experiences.
written note can go a long way in showing apprecia-
tion. Consider sending Valentine's-themed cards to 5. Collaborate on promotions: Help merchants craft
merchants and partners with a personal message Valentine's Day promotions. Suggest loyalty rewards
thanking them for their trust and partnership. High- for repeat customers, exclusive discounts for couples,
light a specific way their business has positively im- or creative packaging for themed products. Position
pacted your company or community, making the ges- yourself as an indispensable partner in their success.
ture more meaningful.
By taking these steps, you can turn Valentine's Day into
2. Offer a sweet treat: Who doesn’t love receiving a lit- an opportunity to deepen connections, demonstrate value
tle indulgence? Send small, branded gift boxes of choc- and reinforce your role as a trusted business ally. With a
olates, cookies or other treats to your top merchants. little creativity, the spirit of the holiday can translate into
Include a note that says something like, "Your partner- lasting professional relationships.
ship is the sweetest part of our success!" Thoughtful
gestures like this create moments of delight and keep
your business top of mind.

3. Host a Valentine's Day giveaway: Run a holiday-
themed giveaway on social media or through email. Kate Gillespie, President and CEO

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