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Letter from the editor

s the 119th U.S. Congress settles in, the pay-
ments industry is bracing for another round
of legislative battles that could shape the
A financial landscape for years to come. From
renewed debates over the Credit Card Competition
Act to the ongoing scrutiny of the Consumer Financial
Protection Bureau, policymakers are wasting no time
diving into issues that impact merchants, banks and
consumers alike. Meanwhile, cryptocurrency regulation
Howdy
is taking center stage, with the new administration sig-
naling a shift in approach. This issue’s lead article breaks Howdy
down the key legislative and regulatory developments
Y’all!
that could redefine the industry—whether through Y’all!
heightened oversight, shifting payment rails or an evolv-
ing stance on digital assets.

Helping merchant level salespeople navigate the chang-
ing landscape is critical at this time, and one expert con-
tributor to this issue provides actionable advice on how
to build a standout online presence with strategies for
brand voice, photography and digital tools to reinforce
brand image to stay competitive in 2025. Other con-
tributors discuss how data is the backbone of the pay-
ments ecosystem, driving risk management, operational
efficiency and innovation, so data access is integral to
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growth in the payments industry; the key differences I’m working hard to help you increase
between civil and criminal liability and how these two y o ur b o t t o m line t o d a y!
your bottom line today!
types of liability apply in the payments industry; why
fostering a preventive mindset is essential; the benefits
N
ull
o B
of taking full advantage of Payment Account Reference No Bull
numbers, which offer smart payment processing by
streamlining transactions, enhancing fraud prevention
and more; and how embedded payments are revolution- Customized advertising campaigns
izing Europe’s financial landscape, enabling seamless
transactions within platforms. to fit any size company and budget.
The news stories we've highlighted report on a new • Spotlight Innovators’ Pages
company designed to enable sales agents to offer ver- (frequently updated content)
tical-specific software solutions integrated with pay-
ment processing, simplifying complex merchant needs • Print (various size options)
through a mobile app; Block, owner of Cash App, facing • Resource Guide listing
$200 million in fines and consumer refunds after federal
and state regulators found it failed to protect users from (print/online/front page options)
fraud and violated anti-money laundering rules; major • Email Blasts (to GS readership)
tech trade groups suing the CFPB over a new rule that
extends regulatory oversight to big tech payment plat- • Online (website/twice monthly magazine)
forms, arguing it exceeds the agency’s authority; and the
National DigiFoundry's release of an industry guide on • Video
using decentralized Web3 technologies to enhance se-
cure information sharing across finance, healthcare and • Bundle advertisng campaign discounts*
technology sectors.
This issue also contains other timely features, including Rick Aston
updates on industry milestones and new profiles and Senior Media Partnership Specialist
interviews. 707-284-1693
707-284-1693
Please send your press releases to press@greensheet.com,
and your feedback to greensheet@greensheet.com.
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