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Insights and Expertise




                                                                The smart – at least in my opinion – POS guys are tell-
             So agents are now finding out                      ing their potential resellers, "Hey, you like our software?
                                                                Great! We are the ISO, and if you want to bring us a mer-
           the hard way that they have been                     chant, we'll do a rev share with you." The smart – again,

                             selfish.                           my opinion – agents are taking advantage of these solu-
                                                                tions. The capitalized agents are building their own solu-
                                                                tions.

        LiquorPOS sold for $3.4 million and had 4,000 installs. If   I agree with Nardy that MLSs need to be vigilant when
        they had 2,000 installs and the processing revenue from   vetting software. As he noted, it's time for a new play-
        those locations, we'd be looking at a $20 million business   book. We need more than generic white-label, processor-
        not a $3.4 million business.                            agnostic solutions. We need long-term relationships with
        No room for selfishness                                 partners who share our commitment to delivering great
                                                                products and services to the merchant community.
        So agents are now finding out the hard way that they have
        been selfish. They have wanted all the processing revenue   Want to know more? Keep reading The Green Sheet  and
        and have not been willing to share. In addition to not be-  consider following me on LinkedIn, where we can share
        ing willing to share, they have not been willing to learn   ideas and support each other.
        new technologies, that is, POS systems, and they have not
        been interested in developing their own (save a few agents   Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
        or groups that have built something).                   Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
                                                                to Biz podcast. Email him at  allen@npsbank.com and connect on
        Most of the solutions out there are just private labels of   LinkedIn   https://www.linkedin.com/in/allenkopelman/  and
        Linga or others. Some have private-labeled systems that   Twitter @AllenKopelman.
        have turned off the private labels and terminated those
        programs, forced migrations of merchants, etc. So much
        for those residuals.
















































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