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Insights and Expertise

• Treating people like guests: Treat everyone as a
guest by extending the same hospitality as you
I thank The Green Sheet and its would do for a guest in your home. In merchant
services, everyone in the payments value chain who
generous readers for giving takes care of a merchant deserves to be treated with
me that chance. dignity and respect. Whether you're an MLS calling
a help desk or ISO communicating with an MLS, re-
It's truly an honor to play on. spect and appreciation will win the day.
Take it away, Jackson Browne! "The band's on the bus and
they're waiting to go. We've got to drive all night and do a
show in Chicago. Or Detroit. I don't know. We do so many
• Deflecting fraudulent merchant applications: shows in a row." See you in two weeks at the next one!
MLSs must practice KYC by fully vetting merchant
applications before submitting them to underwrit- Want to know more? Keep reading The Green Sheet and
ing. Combining artificial intelligence, biometrics consider following me on LinkedIn, where we can share
and advanced authentication methods with human ideas and support each other.
oversight can help weed out the bad guys. Calling
applicants who applied for services online, perform- Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
ing virtual site inspections, scrutinizing uploaded Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
documents and verifying businesses will help en- to Biz podcast. Email him at allen@npsbank.com and connect on
sure that agents are passing "good paper" to risk LinkedIn https://www.linkedin.com/in/allenkopelman/ and
managers. Twitter @AllenKopelman.

• Selling self-attended solutions: The self-
attended trend is here to stay, so let's cash
in. A good third-party service provider
will help promote self-attended solu- COMPANY
PROFILE
tions and their array of benefits, whether Get the right
it's kiosks for ordering and paying for Company Name
o
go
goods and services or ATMs for dispens- L Logo Contact folks talking
ing cash. In recent years, merchants have Position
Phone Number
struggled with staffing issues and short- Email Address about your
Website
ages; self-attended solutions don't need to Company’s story:
take vacations or breaks. business with a
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua.
• Competing: Our biggest competitors are Ut enim ad minim veniam, quis nostrud exercitation Green Sheet
not each other, but Square, Stripe, PayPal, ullamco laboris nisi ut aliquip ex ea commodo conse- Company profile!
quat. Duis aute irure dolor in reprehenderit.
Intuit and platforms where merchants
can sign up to accept payments. In-per-
son selling, professional networking and
tradeshows are great ways to compete We’ll help you showcase
with these impersonal tech providers. Your products and services
Having an internet presence and active Your mission
social media accounts are effective ways
to compete online. And please, don't ever Your skills and expetise
pay merchants to accept your services. We’ll tell the world
Why your company matters
• Branding: In an era where people search Take steps now to
online for businesses, businesses with
websites and social media accounts are Enhance your visibility
credible and discoverable. Claim an on- Boost your credibility
line listing with "Google my business Gain industry recognition
page," and consider investing in a virtual Unlock networking opportunities
office if you work from home. Position
yourself for success with an up-to-date Stir investor interest
LinkedIn profile and keep communica- Don’t delay!
tions professional and appropriate. Invest Contact Rick Aston today at
in your business; it will pay off. 707-284-1693 or rick@greensheet.com

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