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CoverStory

The government usually gives enough notices for busi- For every VizyPay there were a dozen Powa Technologies.
nesses to figure out how they are going to deal with reg- We celebrate the longevity of the stalwarts and the rise
ulation. Bigger companies move slower than agents and of the innovators. Those survivors and thrivers, however,
small ISOs. had to adapt or they would have been written off or bought
up too. Companies are similar to individuals. Both have a
Regarding changes in VAMP Rules with reduced charge- lifespan, but a company could theoretically live forever.
back ratios and new rules for high risk merchants, pro-
cessors are working hard to make sure that merchants re- We are good at this because we have innovative individu-
main compliant. als like Jarad Isaacman and James Sheppard who step in
when industry luminaries like Chuck Bertzloff and Joe
For changes with Level 2 and 3 where pre-filled data is Kaplan pass the torch. We thrive because we embrace in-
rumored to not allow the pre-filled fields any longer, and novation in the face of regulation and to avert risk. As the
the card brands will use AI to detect that the data is ba- bad guys seek to launder money and thieve, we will per-
sically all the same, I am sure that the gateways are all severe with better technology and AI to identify and avoid
scrambling to fix that. their overtures while not inconveniencing the rest of us.

We payment folk, too, have a recency bias. We forget the
Ken Musante tribulations and peril to achieve what we have. I've been in
Napa Payments and Consulting payments over three and a half decades, and I'll be here 12
months from now. My advice: don't worry about the curve
We are so good at this because payments is a meritoc- balls; it's the bean balls that getcha.
racy. We don't recall all the takeovers and failures that
have been swallowed up and written down. Instead, we
remember the successes, the thrivers and the innovators.

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