Page 5 - GS250302

Letter from the editor

ince its inception, the payments industry has
faced challenge after challenge – economic
downturns, disruptive startups, shifting regu-
S lations, security breaches, and class-action
lawsuits and more. And yet, time and again, the industry
has adapted and thrived. Unlike sectors that can afford
to resist change, payments has had no choice but to inno-
vate and evolve. For this issue's lead article, we asked
members of The Green Sheet Advisory Board we are so
Howdy
good at this and what strategies payments enterprises
should employ to navigate the next 12 months. Howdy
Y’all!
The industry leaders who participated in this Q&A Y’all!
shared insights that underscore what makes this
industry unique: a combination of necessity, resilience
and an unwavering focus on solving problems. From
embracing AI-driven fraud detection to adjusting for
new regulations, from capitalizing on niche markets to
rethinking traditional sales strategies, our industry’s
ability to stay one step ahead will determine its future.

Our contributing writers also shared perspectives
on the industry's ongoing evolution, discussing the
real-world feasibility of central bank digital currency,
exploring adoption hurdles, operational models and
u incr
e
as
m w
e
o
d t
r
o he
p y
l
o
g ha
I
’
in
rk
its impact on payments; how resellers and ISOs can I’m working hard to help you increase
thrive by building brand trust, personalizing outreach, y o ur b o t t o m line t o d a y!
your bottom line today!
leveraging partnerships and repurposing content; why,
as cash declines and plastic fades, mobile wallets are
o B
N
ull
revolutionizing convenience stores, offering speed, No Bull
efficiency and loyalty perks; a recap of a year's worth
of columns covering partnerships, digital trends,
networking, branding, fraud prevention and more; why Customized advertising campaigns
mastering analytical skills, attention to detail, clear
communication, technical know-how and problem to fit any size company and budget.
solving are central to success in payments; and the • Spotlight Innovators’ Pages
ability to calculate residuals daily, offering agents faster
payouts, enhanced profitability tracking and improved (frequently updated content)
retention.
• Print (various size options)
In the news we've covered a coalition of 22 state • Resource Guide listing
attorneys general, who filed amicus briefs to prevent the
CFPB’s shutdown, warning of serious risks to consumer (print/online/front page options)
protection and financial oversight; J.D. Power research • Email Blasts (to GS readership)
indicating Gen Z and Millennials are using BNPL
services more than ever, surpassing credit cards during • Online (website/twice monthly magazine)
the holiday season; Senator Dick Durbin's introduction
of legislation to curb rising scams at cryptocurrency • Video
ATMs; and Visa's report of massive growth in Tap to
Phone transactions, with small businesses benefiting • Bundle advertisng campaign discounts*
from smartphone-based POS technology.
Also in this issue are updates on industry milestones, new Rick Aston
product profiles and other resources to help empower Senior Media Partnership Specialist
you in your career. If you have questions, please email
707-284-1693
greensheet@greensheet.com; to share your latest news, send 707-284-1693
a press release to press@greensheet.com.
5