Page 36 - GS250502

NewProducts

Forter She added that Forter is committed to helping its
customers grow confidently by knowing exactly who they
Predictive Payment Routing are transacting with.

beta / GenAI agent detection Smarter routing to boost approvals, reduce costs
www.forter.com/new Predictive Payment Routing builds on Forter's established
Payment Optimization capabilities. Traditionally, Forter
helped merchants determine when and how to authenticate
a transaction.

Now, the solution goes further—recommending the
optimal processor, card network and use of network token
for each transaction. The goal is to maximize authorization
rates and reduce transaction costs. Businesses can also
incorporate their own routing rules to fine-tune outcomes.
AI-powered protection meets rising GenAI threats

Stay ahead of GenAI Forter also rolled out GenAI agent detection to address
the growing use of AI agents acting on behalf of con-
sumers. While some of these bots help shoppers, others
threats, payment are used maliciously. Forter's technology distinguishes
between the two, protecting businesses from emerging
threats while allowing legitimate tools to operate.
complexity Additional platform enhancements include increased

detection accuracy—20 percent more device takeover
orter introduced two new tools designed to help attempts and 15 percent more connection manipulation
digital commerce businesses navigate a fast- techniques, including proxy and VPN use. Forter also
changing payments and fraud landscape. As added a GenAI-powered explanation feature that
F part of its spring product release, the company automatically generates plain-text summaries of decision
launched the beta of Predictive Payment Routing and logic, making complex evaluations easier to understand,
added GenAI agent detection—both key enhancements to the company noted.
its Trust Platform.
Forter capped its spring release with news that it has
"Digital commerce today doesn't look the same as it did achieved Premier Partner status in Shopify's Enterprise
12 months ago," said Cyndy Lobb, chief product officer at Technology Partner Program. Forter pointed out that it is
Forter. "Changing consumer behavior, advanced GenAI the only fraud prevention provider in this top-tier group,
technology, sophisticated fraud and new regulations have a distinction that allows it to support Shopify's largest
all fundamentally changed the industry." merchants with advanced risk reduction and a seamless
customer experience.

36