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Letter from the editor

hen Walmart takes notice, you know
a trend has traction. The retail giant is
exploring how consumers are beginning
W to use agentic AI—autonomous digital
agents that pursue goals without constant prompts—to
shop smarter and faster. And, as you'll read in this issue's
lead article, they're not alone. From Visa and Mastercard Let us help you
to PayPal and Stax Payments, industry leaders are lay-
ing the groundwork for AI agents to not only assist in reach your target
search and decision-making but also handle payments
and detect fraud. As agentic AI shifts from concept to
commerce, the payments world is entering a pivotal new audience today!
chapter—one defined by speed, personalization and a
reimagined consumer experience.

This issue’s contributors also delve into areas that are
shaping payments today. Topics addressed include how
legacy infrastructure, technical complexity and frag- Some of the options available to
mented certification processes continue to hinder full
U.S. EMV adoption; how the rise of SaaS and HaaS busi- customize to target your audience
ness models is transforming ISO and MLS relationships
with POS dealers and software partners, heightening the
need for payment professionals to choose tech alliances
wisely; the case for processor redundancy, emphasizing
the risks of single-processor dependencies and the im-
portance of building resilient platforms to avoid outages;
and a deep dive into payment orchestration revealing
how this once-niche infrastructure solution is becoming
essential for businesses seeking agility, scalability and
cross-market optimization. In the EV space, one con-
tributor explores how inconsistent, frustrating payment
experiences are holding back wider adoption, and calls Custom Video
for standardization and intuitive, card-based solutions. Targeted Email Campaigns
Another expert unpacks a change in Europe’s payments Sent to Green Sheet’s exclusive- Mini commercials that focus
landscape: opening of NFC access to A2A wallets, which mailing list of readers working your services directly to our
Small advertising budget? No problem.
could disrupt card dominance in-store. in our industry. industry audience.
Consider the versatility of our resource guide listings.
In the news, we've highlighted a nationwide Zelle out- “Your success Have you called for Let us help you In Print
Online
is our success!”
- Danielle Thorpe
VP Media Partnerships
age that exposed vulnerabilities in digital payments, The Green Sheet, Inc. your personalized piece together your perfect Front Page Option
virtual tour yet?
advertising campaign to
grow you buisness.
sparking calls for better vendor diversification; a report The Green Sheet • Ability to purchase on a
(to a mini ad):
on mixed economic signals, with small businesses strug- www.greensheet.com quarterly basis.
707-284-1684
gling for funds and consumers wary despite modest job customized adverting Customized advertising • 4 equal quarterly
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The Green Sheet
707-284-1686
company and budget.
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growth; New York's licensing of BNPL lenders, stepping C C C C C C C C C C C C Call me today! y! y! y! y! y! y! y! ! Danielle Thorpe, Asst. VP Media Partnerships PARTNERSHIPS payments as an option.
or drop her a note
company today!
danielle@greensheet.com
“Your success is our success!”
707.284.1686
Your
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Individualized web pages
Company
in where federal oversight receded; Mastercard and Let me help personalized company web space • discounts for longer
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you with your
term listings!
You now can have your own
advertising
focusing on innovators in our
success.
MoonPay's partnership to bring stablecoin payments to Y Y Your success is D D D D a aniellle Thoor epe r pe tn nersh ne n ne rs sh rship p p s Articles from or about your company Assistant Vice President of Advertising Sales 800-757-4441
www.greensheet.com/yourcompanyname
Personalized News from the Wire
our success!
industry.
707-284-1686
Your executive online ads & videos
o
Call me for the details today!
danielle@greensheet.com
Asst. VVP Meedia Partn rships
over 150 million locations and boost crypto-fiat integra-
tion; and BEC scams, which drained $8.5 billion from Resource Guides
U.S. firms over three years, prompting renewed focus on Mini ads that can be seen with
ACH fraud prevention. online/front page options
available.
Please also check out our product and innovator pro-
files, as well as updates on recent industry milestones.
For questions or comments, email greensheet@greensheet. MORE OPTIONS AVAILABLE EMAIL US TODAY!
com. And remember, send your press releases to press@
greensheet.com—we want to spread the word about your RICK@ GREENSHEET.COM
latest achievements.
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