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Insights and Expertise

It's a small world
I am not asking the ETA to police the I recently participated in a gameshow competition hosted
industry, but if an agent agrees to the by the ETA at the Southeast Acquirers Association's an-
code of ethics and violates the rules, nual conference and expo, held June 2 to 4 in Orlando.
"It's a Small World in Payments" was a fun event where
they should be removed. contestants and audience members answered rapid-fire
questions taken from the ETA CPP test in a Jeopardy-style
competition.
Code of ethics The event reminded me of how much we have in common
as payment professionals who use our industry knowl-
Post a code of ethics, such as Heartland's memorable Mer- edge to make a living. We've come a long way since 2001,
chant Bill of Rights, on the new CPP website, to promote when I started my business and attended my first SEAA
fair and equitable business practices with transparent and conference—and we still have a long way to go.
competitive pricing.
I enjoyed sharing these thoughts with ETA committee
Post rules and regulations to clarify merchants' areas of members recently and would be thrilled to continue our
responsibility, such as the PCI Data Security Standard, discussion online, here, and on B2B Vault: The Biz to Biz
fraud prevention, and payments acceptance best practices. Podcast.
Clarify card brand rules and regulations for each type of
business with clear guidance on who to call when issues Want to know more? Keep reading Green Sheet and consid-
arise. er following me on LinkedIn, https://www.linkedin.com/
in/allenkopelman, where we can share ideas and support
I am not asking the ETA to police the industry, but if an each other.
agent agrees to the code of ethics and violates the rules,
they should be removed. Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
Accountability to Biz podcast. Email him at allen@npsbank.com and connect on
The Better Business Bureau has a straightforward proce- LinkedIn https://www.linkedin.com/in/allenkopelman/ and
dure for handling complaints; CPP complaints could be Twitter @AllenKopelman.
handled in a similar way. Merchants could file a complaint
on the CPP site, which would be escalated for review and Payments is our Business
response by committee.
• Expert Witness Consulting Testimony
Unless the merchant's complaint is deemed invalid, failure
to address concerns would result in the CPP's decertifica- • Experience in Criminal & Civil cases
tion and dismissal. Bad actors should not be part of the • Payment Facilitation
program. • RFP services
Affordability • Integrated Payments
• Least Cost Routing
As credentialed representatives, CPPs should be entitled • Card Network Rules
to reduced pricing at ETA events, especially those that of-
fer educational opportunities. At the regional shows, in • Payment Gateways
addition to offering CPP credit for attending specific pre- • Processor Selection
sentations, the ETA could offer a program the day prior • 'Hard to Place Merchants'
where CPPs could network, learn and engage with ETA
members. Let us demonstrate how our our Experience
Bottom line and Knowledge can work for you!

As individual businesspeople, most ETA CPPs lack the
money and scale to compete with enterprise brands. A Napa Payments and Consulting
membership discount with a lower first-year rate would
help eligible members defray the cost of the examination.
(707)601-7656
Special discounts on training and education and reduced
rates at payments industry events would also help the kenm@napapaymentsandconsulting.com
ETA fund a more accessible CPP membership directory
and decrease educational costs. napapaymentsandconsulting.com

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