Page 11 - gs251002
P. 11

ChapterTitle
                                                   IndustryUpdate



          Tearsheet names Instant Financial                       Velera finds consumers want
          best payments app                                       choice, convenience, confidence
          Instant Financial was named Best Payments App (B2B or   Payments credit union service organization Velera
          B2C) in the 2025 Tearsheet Power of Payments Awards.    released its 2025 Eye on Payments study, revealing how
          Founded in 2015, Instant modernizes payroll and earned   consumer payment habits are evolving amid economic
          wage access, giving hourly workers immediate access to   uncertainty and rapid  digital  innovation.  The report
          earned wages and tips through banks, mobile wallets or   shows debit and credit remain equally preferred (38
          virtual paycards, Instant stated.                       percent each), while digital wallets, P2P and BNPL use
                                                                  continue to rise among respondents.
          Its innovations—Instant Direct, Financial Wellness Hub
          and virtual paycards—have facilitated over $8 billion in   Despite this, cash holds its place as the third-most-used
          payments and $5 billion in digital tips. Instant Financial   payment method, and  ATMs remain vital for conve-
          CEO Tal Clark said the honor reflects the company's mis-  nience. Seventy-four percent of credit union members in
          sion to "reshape how America gets paid." The platform   the study said economic conditions influence their pay-
          integrates seamlessly with payroll systems, helping     ment choices. Velera's Tom Pierce said consumers seek
          employers boost recruitment,  retention and workforce   both  familiarity  and  innovation.  He  recommended the
          morale, the company added.                              integration of trust, speed and security across traditional
                                                                  and digital channels.
        RESEARCH                                                  Cash-strapped SMBs plan to sit out Black Friday


          Cross-border payment market to double by 2034           A new Xero survey of more than 500 U.S. small busi-
                                                                  ness owners revealed that while most view discounts
          Allied Market Research projects the global cross-border   as an effective holiday sales tactic, financial constraints
          payments market will grow from $206.5 billion in 2024   often keep them from participating. Seventy-two percent
          to $414.6 billion by 2034, at a 7.1 percent CAGR. Growth   said discounts drive results, but 34 percent have never
          is driven by expanding ecommerce, remittances and
          digital payment adoption, with B2B transactions leading
          the market. Fintech innovations, particularly blockchain,
          real-time payments, and  APIs, are improving speed,      Payments is our Business
          transparency and cost efficiency.
          However, challenges include regulatory complexity,           • Expert Witness Consulting Testimony
          currency volatility and fraud risks. North America and       • Experience in Criminal & Civil cases
          Europe currently dominate due to advanced financial          • Payment Facilitation
          infrastructure, while  Asia-Pacific and Latin  America,      • RFP services
          Middle East and Africa are rapidly expanding. Key play-
          ers include Payoneer, Visa, FIS, PayPal, Stripe,  Adyen      • Integrated Payments
          and Western Union, which are all investing in innova-        • Least Cost Routing
          tion and partnerships.                                       • Card Network Rules
          NCR Atleos releases white paper                              • Payment Gateways
          on utility ATM networks                                      • Processor Selection
                                                                       • 'Hard to Place Merchants'
          NCR  Atleos Corp. released a white paper titled  Cash
          in the Digital  Age: How Utility  ATM Networks Sustain    Let us demonstrate how our our Experience
          Financial Access Worldwide, highlighting the essential role    and Knowledge can work for you!
          of utility  ATM networks in global financial inclusion.
          The paper traces the  ATM's evolution since 1967 and
          shows how shared ATM infrastructure supports access   Napa Payments and Consulting
          as digital banking expands and branches decline.

          It emphasizes that utility networks lower costs for finan-     (707)601-7656
          cial institutions, extend reach for neobanks and ensure
          consumers retain convenient access to cash. NCR Atleos   kenm@napapaymentsandconsulting.com
          COO Stuart Mackinnon noted these networks are vital
          to maintaining financial ecosystems and inclusion across   napapaymentsandconsulting.com
          both emerging and developed markets.



                                                                                                                11
   6   7   8   9   10   11   12   13   14   15   16