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     StreetSmarts
        Winning merchant strategies
        Merchants can work with an attorney to get off the list. I've
        seen merchants send apps around hoping someone will
        board them and not catch that they're on the list, which is
        highly unlikely. Applying for 100 merchant accounts is not
        a winning strategy.                                            Association Shows:
                                                                   ATMIA
        Merchants can avoid triggering any of the 14 reason codes
        by following these guidelines:                                            US Conference 2026:
            • Keep chargeback rates low and consider using a         The Super ATM: Facilitating Market Convergence
              chargeback monitoring service.                       Highlights: Regardless of what role you play in the ATM indus-
                                                                   try, this conference has a lot more for you:
            • Be transparent and notify your processor  of any
              changes  to  your  business  model; unapproved       Workshops for all conference attendees, offering a deep-dive on
              activities could lead to violations.                 relevant topics. Join our sponsors and exhibitors for the best net-
                                                                   working reception you will attend in 2026. Breakout sessions with
            • Follow PCI compliance guidelines and avoid           three different tracks, targeting your specific interests – Financial
              processing payments for other businesses to          Institutions, IADs and ISOs, and broader ATM Industry topics. A
              minimize chances of being flagged as a high-risk     final day of plenary sessions addressing topics of broad interest.
              merchant.                                            When: Feb. 10 – 12, 2026
                                                                   Where:  Loews Arlington Hotel - Arlington, TX
        Merchants that land on MATCH can email Mastercard
        at matchbusinessowner@mastercard.com  with their           Registration: https://www.atmia.com/conferences/us/
        corporate name, business owner's name, Federal Tax ID      Merchant Advisory Group
        and EIN to obtain details about why the acquiring bank
        placed them on the list and reason code used. Don't bother             Payments MAGnified 2026
        complaining to this email; they will not reply.
                                                                   Highlights: The Merchant Advisory Group is dedicated to
        Winning ISO, MLS strategies                                driving positive change and innovation in the payments industry,
                                                                   serving the interests of merchants and service providers through
        Leading causes for MATCH-listed merchants have             collaboration, education and advocacy. This event promises an
        remained consistent over time. There are things you        exciting lineup of speakers offering in-depth insights into pay-
        can't get around, like excessive chargebacks, fraud,       ments industry challenges and opportunities for business and tech
        money laundering by processing transactions for another    professionals featuring enhanced networking, customizable expe-
                                                                   riences tailored to different career stages in payments, and top-tier
        business,  selling  counterfeit  or  illegal  items,  or  owing   educational sessions.
        money to a processor. In those cases, walking away is your
        best and only choice.                                      In addition to opportunities to network and meet industry leaders
                                                                   and like-minded peers, attendees will be able to get up to date on
                                                                   the latest payments solutions and technology, which will be on
        Agents need to review prospects' websites and ask          display at the exhibit hall, as well as on the Innovation Stage.
        underwriting if products being sold are legitimate.
        ISOs need to use scanning software to ensure that only     When: Feb. 17 – 20, 2026
        approved items are listed for sale on their merchants'     Where:  Gaylord Pacific, San Diego, Calif
        mobile and ecommerce websites.                             Registration: www.merchantadvisorygroup.org/mag-cal-
                                                                   endar/2026/02/17/default-calendar/mid-year-conference-
        In the end, an ounce of MATCH prevention is worth a        tech-forum-2026
        pound of cure. Merchants we move off the MATCH list
        gain more than a merchant account; they gain trusted
        advisers who keep them in the know about compliance,                          2026 Events
        technology and industry best practices.
                                                                                   TRANSACT2026
        Want to know more? Keep reading  The Green Sheet  and               March 18 - 20, 2026, Atlanta, Ga.
        consider following me on LinkedIn, where we can share
        ideas and support each other.                                     Nacha’s Smarter Faster Payments 2026
                                                                           April  26 - 29, 2026, San Diego, Ca.
        Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
        Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
        to Biz podcast. Email him at  allen@npsbank.com and connect on   Visit www.greensheet.com/datebook.php for more
        LinkedIn   https://www.linkedin.com/in/allenkopelman/  and         events and a year-at-a-glance event chart.
        Twitter @AllenKopelman.
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