The Green Sheet Online Edition

November 23, 2009 • Issue 09:11:02

Forum

Getting the word out

We are part of your subscriber base, and we have secured a very important client and would like to publish a press release on this topic. How and where do we submit this press release, and what are the rates for doing so?

Brian Laursen
Paytheon Inc.

Brian,

Thank you for your interest in sending news our way. We post press releases on our Web site free of charge.

Please e-mail your release to press@greensheet.com . It should be attached as a Word file or pasted into the body of your e-mail message. Some companies both attach a file and paste the release into the message in case the Word file becomes corrupted in transit.

We post releases throughout each work day, so it is likely you'll see your news the same day you send it (or the following work day for news received late in the afternoon) on our home page, www.greensheet.com, under the News From The Wire section on the left-hand side of the page.

We welcome all news pertaining to the dynamic payments sphere. Many items that appear in the Industry Update section of each issue of The Green Sheet are culled from the press releases we post online.

Editor

What's the best niche?

Our boss orders The Green Sheet for our office, and I've been reading your tips to becoming a better merchant level salesperson. Articles like that really help me understand what industry I've just gotten myself into.

I'm fairly green when it comes to merchant processing. Could you maybe extend a little knowledge? For months, I have pondered on what industry is the most profitable for merchant processing.

I know I need to find a solid niche to excel, so I'm curious: What industry have you found to be the most profitable and worth spending time on? Any help you can lend would be greatly appreciated.

Thank you for your time. I definitely look forward to your reply.

Charles Fordson
PayTop Precision Solutions

Charles,

I'm happy you have found The Green Sheet helpful as you embark upon your career as a merchant level salesperson (MLS).

Much of finding a profitable niche in this industry comes down to simple trial and error and following your hunches. Many MLSs work in one or two vertical markets only; other swear that being a generalist serving all types of businesses is the only way to go.

It always makes sense to:

Pay attention to which businesses are being affected by shifting economic conditions; some will thrive and others will struggle at certain times, depending upon consumer behavior, governmental actions and other factors.

Diversify to avoid losing all your residuals if the only market you serve tanks.

Keep an eye out for promising, emerging markets.

Focus on business spheres in which you can genuinely connect with prospects, listen well and serve their needs.

Also you may want to read the "Vertical market virtues" two-part series published in The Green Sheet July 13 and 27, 2009, issues 09:07:01 and 09:07:02, respectively. The series contains thoughts from our advisory board on this very topic.

In addition, if you enter relevant words such as "vertical market" or "niche" in our Fast Finder search field on the left-hand side of our home page, you will find many educational articles that can help you find the sweet spot where you will thrive.

Best of luck to you.

Editor
end of article

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