With Oct. 1, 2015, only weeks away, many folks have concerns about exactly who will be responsible for what, given the many variables involved in POS transactions, as well as the distinct approaches taken by the various card networks to the Europay, MasterCard and Visa (EMV) liability shift. Thus, it is fortuitous that the EMV Migration Forum addressed these issues in its May 2015 white paper, Understanding the 2015 U.S. Fraud Liability Shifts, and gave us permission to reprint the article herein. We hope it will be a useful tool for you and your merchant customers today, as well as when card fraud inevitably occurs after the deadline.
Augmenting the lead article, we've also included a feature from NCR Corp. that debunks common EMV myths in the restaurant sector. Other features include an exploration of the potential power of social media for business-to-consumer transactions and a discussion of research indicating the turning point for widespread adoption of mobile commerce may be closer than previously thought.
Our contributing writers have delved into the many reasons why it makes sense to establish a business that brings in ongoing residual income year after year; the need to stop using outmoded approaches to business-to-business sales; how merchant services requires teamwork, much like a competitive cycling team that relies on the unique contribution of each member; and why the ability to properly evaluate potential merchant portfolio buyers is of utmost importance.
Articles in the news cover the rollout of Samsung Pay, which is slated for nationwide release in the United States on Sept. 28; the 2015 Debit Issuer Study, which indicates U.S. consumers are using debit cards more, particularly for small-dollar purchases; Square Inc.'s launch of Instant Deposit, which enables participating sellers to pay an additional 1 percent to have credit card transactions deposited into their banks immediately; the first draft of ISO 20022, a joint effort by Payments UK and the International Organization for Standardization focused on improving efficiencies across global payment platforms; and research indicating mobile payments are having little impact on cash payments.
And, as always, we've included updates from you, our readers, on new awards, research, appointments, acquisitions, partnerships, products and services, and more. Are you ready for EMV? Let us know how the transition is going for your merchants. Please email greensheet@greensheet.com or call 800-757-4441. And we continue to welcome your press releases at press@greensheet.com. 
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Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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