Despite stock market volatility and a partial federal government shutdown as we transitioned into a brand new year, analysts were buoyed by reports of record 2018 year-end holiday spending. They are predicting further retail growth in 2019, particularly in the dynamic small and midsize business (SMB) sector. Knowing SMBs are the sweet spot for the majority of merchant level salespeople (MLS), we are kicking off 2019 by exploring today's SMB market in a two-part series.
Part 1, the lead article in this issue, assesses evolving SMB environments. It includes research findings, as well commentary by industry leaders employing innovative, effective ways to serve SMBs long term. Part 2 will examine how MLSs can use their industry knowledge and personal experience to solve the most pressing issues SMBs face.
The POS itself continues to evolve, and one esteemed contributing writer makes the case for MLSs partnering with a solid POS company. Other experts discuss further evolving areas of payments. These include moving from selling a one-application device to a business solution that incorporates payment with vital customer-facing and back-off business functions; how the newest tech-savvy younger generation may give rise to adoption of several payment methods in 2019 that could eliminate the need for cash and physical cards; sophisticated fraudster methods that led to significant breaches in 2018; why MLSs should treat risk and underwriting departments like the allies they are; and 2018 trends likely to continue in 2019.
We post news regularly on our website and have included excerpts from several recent stories. They run the gamut from the staying power of cash despite slackening ATM growth, possible record-breaking post-holiday fraud and chargebacks, and EMVCo guidance on software-based EMV payments to how card-not-present payments are driving payments growth, and solid holiday sales growth of 5.1 percent. Additional coverage can be found at www.greensheet.com.
Research highlighted within these pages covers potential effects on travel companies of insufficient consumer payment options, a comparison of general-purpose reloadable cards, and the reliance of prosperous solopreneurs on text messaging for multiple business purposes. Also herein are other briefs on industry and individual achievements, partnerships, appointments and other milestones, as well as new company and product profiles
As we make plans for 2019, we wish to thank you for your support. Please let us know what you'd like to see us cover this year at greensheet@greensheet.com. And, as always, send your news to press@greensheet.com. 
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