As part of reviewing the triumphs and challenges of 2021 with an eye toward applying fresh insights in the new year, both of our December issues feature responses to a set of questions posed to The Green Sheet Advisory Board. The questions address steps industry leaders took to attract and retain employees and independent contractors this year; outreach plans for 2022; what merchants' main issues have been and how to overcome them; and the best opportunities for payments professionals today.
Our contributing writers also provide insights on several topics of vital interest to payments professionals. These include the first article in a series on issues associated with adding value while bringing new apps and platforms to market through licensing, partnerships or other means; why increasing ID theft and other types of fraud matter to merchants and how they can protect themselves and their customers; why it continues to be imperative to adjust sales approaches in light of the new normal post COVID; why the industry's focus on B2C businesses makes it like a supertanker struggling to stop; and the pros and cons of a U.S. Postal Services' pilot program through which they cash checks for amounts up to $500, with the funds loaded onto Visa gift cards.
In News Briefs you'll find stories on a holiday retail survey that noted waning pandemic anxiety and rising holiday budgets that will likely lead to an increase over 2020's holiday spend; several recent industry shows, in-person and virtual, designed to inspire and motivate participants; changes in consumer shopping and payment habits, ushered in by the COVID-19 pandemic, that are here to stay; how universal standards and subscription-based models are bringing point-to-point encryption and tokenization to a broader segment of retailers this holiday season; The Joint Economic Committee's hearing held to explore regulatory approaches to bitcoin and various other cryptocurrencies; Amazon's decision that it will no longer accept Visa credit cards issued in the United Kingdom as of Jan. 19, 2022; and new threats stemming from emerging payment technologies and ways to safeguard payments while also making them more convenient for shoppers.
In addition, this issue includes our customary company and new product profiles, along with updates on the latest appointments, acquisitions, partnerships, research and other milestones in our sphere. We'll welcome your press releases at press@greensheet.com and your feedback at greensheet@greensheet.com— and we hope your holidays are merry! 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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