How will we achieve effective verification, authentication and fraud detection in a world where users expect instant credit decisioning, 24/7 customer service and real-time payments, a world where fraudsters and security experts use the same technologies to achieve opposing ends, and where criminals often seem to be one step ahead of efforts to protect the identities we depend on both as professionals tasked with protecting all transaction data and personally identifiable information entrusted to us, and as individuals needing to protect our own PII from theft and deployment for nefarious ends?
Experts are tackling aspects of this critical challenge from a variety of vantage points, and this issue's lead article is the first of a two-part series that delves into this ongoing battle, sharing insights and new developments from those taking leadership on the front lines.
Amid constant challenges, merchant service providers are helping merchants safely remove friction to improve their bottom lines. One contributor to this issue explained why payments professionals should apply the same expertise to their own businesses. Another contributor suggested that too often professionals in our industry sign agreements without understanding the terms, resulting in expensive, painful separations, and to avoid this they should understand from the outset the document and partner they are committing to. Other experts delved into the agreement the Canadian government, Visa and Mastercard negotiated to lower credit card interchange fees paid by about 90 percent of small businesses in Canada; how digital currency can be useful to a wide sector of the population, including the underbanked; and using tactics that fit with your strategy to make the most of your marketing efforts.
In addition to Industry Update, which covers recent appointments, partnerships, acquisitions, research, awards and other milestones in payments, News Briefs highlights recent stories posted online. These include research on what motivates consumers to join or leave loyalty programs, the European Union's approval of a sweeping set of cryptocurrency rules, CardConnect's efforts to recover overpaid residuals dating back to 2018, and more. And we've included a remembrance of Derek Vowels, who generously contributed his time and expertise to industry colleagues and organizations through the years. Also not to be missed are product and company profiles and other resources designed to inspire you. Many of our story ideas begin with your press releases and emails.
Please continue to send your news to press@greensheet.com and perspectives to greensheet@greensheet.com.
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