In the final section of my retrospective Inspiration article, "Looking back, looking ahead," published Oct. 9, 2023, I mentioned several sound business practices that remain evergreen: professionalism, teamwork, customer focus and adaptability. Since then, I've been thinking that when it comes to teamwork, the payments industry has always been exemplary due to a combination of necessity and smarts. This has led to huge successes within the payments and fintech sphere.
Early on, if big U.S. banks hadn't realized they didn't have the requisite expertise or sales force to sell merchants throughout the country on the idea of accepting credit cards, and if they hadn't found a solution in thousands of enterprising merchant level salespeople, the acquiring side of payments would not have evolved into what it is today.
The banks' decision to look outside for talent led to the rise of ISOs, processors, equipment manufacturers, software developers, gateway developers, value-added service providers, consultants and media organizations like The Green Sheet Inc. Some of these enterprises grew, partnered and combined, forming even more powerful companies. Some remained small and nimble, depending on their unique needs and preferences. Some people powering these endeavors became wealthy; others have had the opportunity to earn top dollar while gainfully employed.
These successes brought outside attention. While not always welcome and sometimes blundering, a number of sharp innovators formed partnerships with established companies, realizing they needed industry veterans' expertise. This enabled them to turn ideas into viable products and services to make doing business easier, more efficient and potentially more lucrative for merchants and other payment-accepting organizations.
I imagine if banks had taken a different course long ago and hired and trained an in-house sales staff specializing in credit card acceptance, the industry would be a fraction of what it is today due to the glacial speed at which regulated financial institutions have tended to innovate.
All of this came from a decision to collaborate, and collaboration will be central to the payments industry's continued longevity. Given that, I thought it appropriate to note some ingredients to successful collaboration:
Of course, picking the right team members is essential, too. And therein lies the magic.
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