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Letters to the Editor |
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Dear
Green Sheet:
You
commonly refer to Chain Store Age. Where can I obtain a copy or subscription
information? Rick
Manson Southeastern
Bankcard Service Rick: Chain
Store Age
and numerous other magazines are listed on our Web site at
www.greensheet.com. From the home page click on “FAQ” and then go to
“Educational Links.” You’ll find a number of industry resources. Good
Selling, Julie
O’Ryan-Dempsey Managing
Editor Dear
Paul Green: Thank
you for the informative and enjoyable seminar, which you organized in Long
Island, New York. I won the grand prize, which was a real thrill. You
are a leader in this industry. Thank
you sir. Sincerely, Oliver Star
Merchant Services Dear
Green Sheet: 1st
Merchant Services is a new MSP that is just getting started. Currently we
are looking for a phone card company that we can use to expand our product
base. Would you know of any phone card companies? Your assistance is
appreciated. George
Beckerich 1st
Merchant Services LLC Dear
George: We
have published a number of articles on phone card services. Articles that
may be of help to you are in issues 97:08:02 and 98:06:02. Those articles
are about Blackstone Calling Card, www.blackstonecallingcard.com/new/index.html,
(888) 639-9590 and Zenex Communications, www.zenex.com, (800) 890.2990. I
would also suggest posting a notice on our free classified ads as well as
our ISO forum. You can access both of those areas of our Web site from the
left column of the home page at www.greensheet.com. Please
keep in mind that The Green Sheet, Inc., does not endorse any particular
product or service. Sincerely, Suzanne
Luse Asst.
Editor Hi
Mr. Green: I
just wanted to say that I enjoy reading your publication, which is well
respected in my company. The content is informative and very helpful,
especially the “Letters to the Editor” section. I get a two-fold
understanding of the industry reading your publication’s articles and
your answers to readers’ questions. Rather
new to the writing and credit card processing industry, I have been
working for Retriever Payment Systems (RPS) for the last five months and
was given the exciting task of acting as editor of our sales newsletter.
(I can definitely appreciate your role from my position.) The
Download’s goal is to report changes resulting within RPS and in the
credit card processing industry having an impact on the way the sales
force does its business. My dilemma, however, is that I have a learning
curve to climb in identifying those events actually impacting our
company’s business. Reading past issues of The Green Sheet aids me greatly in this task. Can you provide any
advice that could help me better serve the publication outside of reading
your publication? Thank
you so much for your time. Tanya
Handy Retriever
Payment Systems Tanya: You
are very right, writing such a newsletter is no easy job. I do have two
pieces of advice: 1) define your audience, and 2) ask for their feedback
on how you are doing, as you begin delivering the material. This may seem
simple, but it is harder than you might think, and you need management
buy-in. Retriever
may want a newsletter that has a particular look or feel; that may not
really be what your reader is interested in. Not to take shots at great
looking published material, but sometimes it is all about look, and the
piece really doesn’t have a voice or identity that anyone can relate
to—it becomes form over substance. I
have seen various organizations begin a newsletter effort, not realizing
how difficult it is to maintain the pace and material. So I would say, set
your sites low and small, and when you have consistent success, make it
larger or more frequent. My
last comment is, try not
to write to a mixed audience. If you are creating a newsletter for the
person on the street, write it just for them. It will not meet the needs
of the wider audience who read it (I hear that all the time), but it will
be just right for the target. If you are trying to do something that is
more of a corporate brochure, media piece, or something investors and
stockholders might find appealing, do a separate newsletter for that
audience. Good
Luck! Your most difficult task will be answering the first two questions. Good
Selling! Paul
H. Green
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