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Patent Sold |
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MEISolutions.com
has sold the patent rights relating to MEI’s ShareBuilder customer
loyalty system to Catalina Marketing International, Inc. This deal
includes U.S. Pat. No. 5,857,175. (A system and method for offering
targeted discounts to customers) MEI’s ShareBuilder involves the use of
an in-store kiosk to issue to a consumer a shopping list of promotions
based on their loyalty card, which provide electronic discounts at
checkout. Under
terms of this agreement, Catalina Marketing has granted back to MEI a
limited non-exclusive license to these patent rights, with Catalina
Marketing retaining exclusivity in grocery stores, pharmacies and mass
merchandisers. MEI will continue to sell the MEI ShareBuilder customer
loyalty system product to all other business segments. “Catalina
is a powerhouse in customer loyalty marketing,” said John Molloy, CEO of
MEISolutions.com. “Its strength provides an enhanced vehicle for selling
our technology to retailers who are concerned about growing their customer
base through innovative products like ShareBuilder.” Catalina
Marketing Corporation (http://www.catmktg.com ) provides strategic
marketing solutions for consumer goods companies and retailers. Catalina
reaches consumers internationally and domestically, in-store and at home. MEISolutions.com
is a business-to-business company that offers a virtual private network,
business process applications and professional support that use the
Internet to lower operating costs, more efficiently manage communications
and generate business for industries worldwide. Additional information
about MEISolutions.com can be found at www.meisolutions.com.
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