Thanks, Green Sheet!

A great big "thank you" to The Green Sheet for your Nov. 8, 2004 article of my company, TechTrex, and our products ("TechTrex Low Cost POS Terminal Class-B Certified," issue 04:11:01). As a newer company in a very mature market, we are very excited and thankful for your article. Keep up the great work! Is it possible to get an electronic copy or a "clean" copy for our records?

Dave
TechTrex

Dave:

We will contact you shortly to discuss reprints. In the meantime, you can access this article online at www.greensheet.com

Editor

Using Card Association Logos

I'm probably best described as an independent contractor (IC). I'm my own LLC, currently working with two MSPs (Redwood Merchant Services and Merchant Service Center). I'm aware that in making an exhibit display that promotes my own LLC as opposed to my MSPs, that I cannot use Visa, MasterCard, American Express or Discover logos without at least being registered (I guess as an ISO) with Visa and MasterCard.

I don't have $1,000 - $5,000 to register with these Associations. I just want to do a good job as an IC/MLS serving my merchants well and building a large book of business. Once the cash is flowing much better and I add service and salespeople, I'll be better positioned to register directly with the card Associations as an ISO. I recognize you're not a lawyer and aren't in a position to offer me legal advice. However, you're very much an expert in this field. In your view, am I at legal risk?

Lynwood Johnson
Better BankCard Services LLC

Lynwood:

The card Associations have specific rules regarding the use of their logos. The Industry FAQs in the MLS Portal section of GS Online have some information regarding the Visa and MasterCard regulations: www.greensheet.com/onlinemlsportal.html .

We also suggest that you contact your MSPs' ISO representatives for more information.

Editor

Know of Any Good Books ... ?

Aside from the book I received titled, "Good Selling! 2," by Paul H. Green, are there any other sales books that are specific to this industry that you know of? I've searched and can't seem to find any. I'm more geared toward telephone sales. Please advise.

Thanks,
Nadine House

Nadine:

This topic has been discussed on The Green Sheet's MLS Forum on GS Online. One thread in particular comes to mind: "Any Good Books to Read ... ?" There are a number of books suggested on this thread. If you are a member of the Forum, you can access the thread on www.greensheet.com/forum . After signing in, click on "Search" and type in the words "Sales Books" (include the quotation marks). If you are not yet a member of the Forum, I highly recommend registering. Hope this helps!

Editor