Product: PrivacyProBot
Company: Identity Cops Inc.

In the wake of several huge security breaches recently, and thanks to the increasing publicity that issues surrounding identity theft receive, there has never been more interest in protecting personal and corporate financial information.

As we've heard, any business, organization or institution, whether in the public or private sector, that collects and stores private information could be, and probably is, vulnerable to system breaches, and as a result, so is its customers.

Television ads and shows, as well as wide coverage in print and broadcast media, are now bringing these crimes to the attention of private citizens; people outside the boundaries of financial services are talking about identity theft. As people begin to understand just how vulnerable their private information is, they'll expect solutions.

Identity Cops Inc., a technology developer, offers a patent-pending solution called PrivacyProBot for comprehensive identity theft and privacy protection. The technology goes beyond credit card and credit report monitoring.

The company said it is the only system available that can stop identity theft before it happens. Designed to enable the search of hundreds of electronic databases that would be impossible to do otherwise, PrivacyProBot finds information that customers might not even know exists. When the system locator finds something that could be used to perpetrate identity theft or other fraud, Identity Cops notifies customers and provides options to fix the problem to prevent further damage.

PrivacyProBot is available to the general public through a subscription service provided by the company. However, Identity Cops partners with corporate clients and adapts the technology for co-branding and licensing, creating opportunities for ISOs/MLSs to package a fraud protection solution for their customers. Identity Cops said it was co-founded by Jerry Orbach, who played Detective Lenny Briscoe on "Law and Order"; the late actor was the first well-known victim of identity theft. He became involved in fraud prevention causes, including serving as a spokesman on identity theft for the U.S. Postal Service.

The technology was originally developed for celebrity clientele but celebrities are far from the only ones at risk from identity theft.

Identity Cops Inc.
11 Main Street, Suite 7-143
Westbrook, ME 04092
207-221-1029
www.identitycops.com