Praise for one contributing writer ...

Thank you, Peter! I have been screaming about this for the past year. It is nice to know I am not the only person making noise about this subject.

Breina Montalvo
Cocard

In a follow-up e-mail to us, Montalvo further elaborated on the subject:

"The Card Associations have done a great job of securing Internet shopping, yet identity theft and fraud are on the rise. Level 4 merchants need to be educated about the Payment Card Industry Data Security Standard. Merchants can't take it seriously if we don't.

"At Cocard, we have taken a proactive approach and have been educating our merchants over the past year. The most basic defense against fraudulent transactions occurs at the time of the transaction. Merchants need to compare names and signatures when accepting cards and make sure transaction slips are stored securely. Who better than ISOs or agents to give them this information? The Green Sheet is doing a great job of keeping us informed, too."

... And another

Michael Nardy, author of "Look before you lease: Tips for expanding businesses" (Street Smarts^SM, The Green Sheet, Sept. 11, 2006, issue 06:09:01), shared the following letter with us:

Dear Mike:

I just wanted to take a moment and tell you that I thought your article was well done. While I have leased commercial space in the past, in 1994 I founded my own company that employs a call center in New York, while I am based in the Sonoma County wine country. I think The Green Sheet would be better served by articles like yours that recognize understanding commercial leases is one component of business that affects its readership.

Ron Feldman
World Business Services Inc.

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