Product: SureSwipe magnetic stripe reader
Company: MagTek Inc.

Left, right, forward, back, this way and that. Which way to the Emerald City? Now, you can cross your arms and point in both directions, just like Dorothy's scarecrow. With MagTek's SureSwipe reader, both directions and both sides will yield a clear read. The device is designed to reduce cardholder confusion at the POS.

The unit has two bidirectional reading heads, one on each side, so consumers don't need to decipher directional diagrams before swiping their cards. "It guarantees you're going to get a swipe the first time unless the card is demagnetized," said John Arato, MagTek Inc. Vice President and Business Manager for Retail Products.

It is intended for any merchant using stand-alone magnetic stripe readers. Retailers with kiosks for self-checkout, loyalty programs and gift card disbursement will use the device. But it is suitable for any POS application, whether attached to a cash register or a terminal.

MagTek stated the unit has a 99.9% accuracy rate. It is compatible with MagTek's existing swipe universal serial bus (USB) magnetic stripe readers. The design, configuration and footprint also interface with leading electronic cash registers, POS terminals and keyboard-emulation devices.

The SureSwipe is compatible with any device with a host USB interface, does not require special software drivers, and will operate both in USB human-interface-device and keyboard-emulation-device modes, according to the company.

MagTek Inc.
800-788-6835
www.magtek.com