News from the Wire

Ezic Gateway controls e-commerce cross-sales

Tuesday, August 11, 2009 — 16:26:04 (EDT)

Chicago, Aug. 11, 2009--Ezic, Inc., a leading innovator in digital payment processing, provides merchants market-driven solutions to control e-commerce cross-sales.

The Ezic Gateway fully supports PCI compliant cardholder data storage. Merchants can process Repeat Billing, up-selling and cross-selling transactions at a later time, without storing sensitive cardholder information.

Merchants can set restrictions on cross-sale transactions, allowing them to block affiliate IPs from running transactions via a specific card issuer, such as MasterCard. The system will seamlessly process cross-sales from all other card issuers not specified.

Ezic's Resellers and merchants are in full compliance of MasterCard's rule 5.10.1, which prohibits merchants from exchanging information of or about a cardholder for the purpose of cross-sales.

This prohibition applies to all products and services obtained as a result of a transaction. Merchants using MasterCard to perform cross-sales, the selling of an affiliate partner's product or service to an existing customer, could face fines up to $50,000 per violation and merchant bank account termination.

"Our robust and easily configurable platform allows Resellers and merchants to avoid violations, save money, and reduce liability," says Locke Walsh, Ezic's CEO.

The Gateway can also make exceptions if a merchant is the owner of both accounts and has permission from MasterCard to process the secondary transaction as an up-sell.

About Ezic

Ezic, Inc. has been the leader in high-performance digital payment solutions since 1999, and is the largest private-label gateway provider in the industry. Our payment-processing platform offers Resellers and merchants superior convenience, upscale features, continuous market-driven advanced product development, and complete multi-level security against fraud for all Internet-based transactions.

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Source: Company press release.