Optimize and personalize gift and loyalty programs
Valutec, a gift card and marketing services pioneer since 1998, is known for its comprehensive closed-loop, stored-value gift card transaction processing and loyalty programs. The company's experienced product team helps partners and merchants strengthen customer engagement and loyalty.
Valutec operates as a standalone gift engine within the Global Payments family of brands. Following Global Payments' acquisition of Worldpay in January 2026, the company continues to operate as an agnostic gift processor backed by Global's resources, infrastructure and support. The $12.2 billion financial services unit serves more than 60,000 merchant locations.
Partner success
Will Morris, channel development manager at Valutec, said each partner relationship is unique. "Whether partners refer business directly or rebrand and resell our services, our goal is to understand their needs and deliver solutions that drive customer engagement and retention," he said. Morris noted that Valutec partners benefit from enterprise-level capabilities at competitive price points, including:
- Easy program management: Save time and reduce costs with an intuitive user interface and comprehensive reporting dashboard.
- Competitive advantage: Stay competitive with scalable, cost-effective solutions designed to match larger providers.
- Enhanced customer experience: Attract new customers, retain existing ones and reward loyalty with flexible program options.
- Staying current: Adapt to evolving trends and technologies while responding to changing customer behavior.
Merchant growth
Valutec maintains a strong focus on helping merchants grow and scale, Morris explained. "Our platform goes far beyond plastic gift cards," he said. "We tailor solutions to each business based on its needs, size and goals."
Examples include:
- Increase traffic and reach: Sell gift cards across mobile, online, social and in-store channels while increasing brand visibility.
- Generate revenue: Build new revenue streams while strengthening customer loyalty and trust.
- Improve customer experience: Manage physical and digital gift card fulfillment and deploy targeted promotions through a self-service marketing module.
- Expand digital capabilities: Integrate digital gift solutions directly into merchant websites while streamlining order management.
- Support multi-location businesses: Use ACH pooling to manage funds across multiple locations efficiently.
"Valutec is not a one-size-fits-all solution," Morris said. "We take the time to understand each business and tailor our services accordingly."
Dedicated expertise
Valutec's eight-member business development team is led by sales manager Chelsea King and includes relationship managers, sales executives and reorder specialists. Renee Douglas leads the company's 30-member operations team, which supports graphic design, reporting, billing, portal assistance, conversions and integrations. A key milestone came in 2022 with the launch of digital cards as demand for ecommerce accelerated. Valutec responded by delivering customizable, contactless solutions designed to meet shifting consumer expectations.
The Digital Gift Plus package, built on the company's time-tested Essential Gift foundation, includes a custom, branded gift card website that offers both digital and physical gift cards. The site connects to ecommerce payment gateways to deliver an end-to-end digital gifting experience. Merchants can choose from a variety of standard and customizable gift cards to create a portfolio of card styles.
Continuous innovation
Today, Valutec supports in-store, digital and mobile gift card programs through hundreds of partners. Its solutions integrate with existing merchant infrastructure, including countertop terminals, gateways, online ordering platforms and POS systems. Valutec helps partners improve customer acquisition, satisfaction and retention by combining physical and digital gifting into programs tailored to each merchant customer.
The company continues to deepen its trusted long-term relationships while expanding its product line. Recent innovations, which include enhanced email and text marketing, product-based loyalty and menu-driven loyalty tools, are designed to give partners and merchants more ways to boost customer engagement. 
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