Page 56 - GS131002
P. 56
News
WSAA celebrates keynote address that inspired the audience to connect with
their "emotional buzz" to achieve seemingly impossible
10 years with style goals. A closing reception with exhibitors in the main
hall preceded WSAA's post-conference "A Night in San
Francisco" party held at the Hard Rock Café at Pier 39.
he Western States Acquirers Association's 10th
anniversary conference, held Oct. 8 and 9, 2013, Mobile payments not
at the San Francisco Airport Hyatt Regency drew
T an estimated 687 exhibitors and attendees. "We, customer preferred
at WSAA, are both humbled and thrilled with this year's
incredible turnout for the 10th annual conference," said
WSAA President Steve Eazell. "We are so thankful for eflecting recent research that concludes mobile
everyone's generous support." payment adoption remains low, Total System
Services Inc. (TSYS) issued results from a survey
Opening day kicked off with the second annual WSAA Golf R that confirm consumers prefer banking applica-
Tournament, which challenged golfers to compete for gear tions other than payments for their mobile devices.
at San Francisco's historic 18-hole Presidio Golf Course.
Meanwhile, runners attending the conference captured
offshore breezes in a morning Fun Run. While reinforcing the dominance of debit and credit cards
as payment mechanisms, the TSYS 2013 Consumer Payment
The Field Guide for ISOs Seminar, presented by Field Guide Choice Study revealed that mobile devices are used as a tool
Enterprises LLC President Mark Dunn, provided expert- for ancillary financial services, such as checking account
led sessions on navigating ISO legal roadblocks, tapping balances and accessing discounts and rewards.
the business-to-business niche, maximizing return on
investment from sales training, evaluating Payment Card "For now, the hype largely remains hope for mobile from
Industry (PCI) Data Security Standard (DSS) compliance, a payments standpoint," the survey said. "On a relative
mining data, and more. In the afternoon, women attending basis, consumers would overwhelmingly prefer to have
the conference participated in the Women's Network in the ability to use their smartphone to monitor transaction
Electronic Transaction's LINC Northern California event. activity or prevent fraud versus using their mobile phone
An opening reception with exhibitors followed with an as a form factor in a transaction."
evening mixer at the Barrelhouse cocktail den.
Columbus, Georgia-based processor TSYS found in its
third annual survey that, out of 1,000 consumers surveyed
Backdrop San Francisco online in the summer of 2013, 40 percent of respondents
were interested in using mobile devices to instantly stop
Breakfast in the exhibit hall energized the crowd for a full illegitimate transactions. Additionally, 37 percent indicated
round of breakout sessions the second day. WSAA Vice that the ability to view in real-time the transactions made
President Xavier Ayala presented opening remarks and with debit and credit cards was also an important feature.
welcomed the general session panelists who discussed
major industry disruptors, from government intervention Receiving instant offers and promotions from stores being
and virtual currencies to emerging payment models. visited (33 percent); temporarily blocking and unblocking
purchases using certain bankcards (29 percent); and paying
Breakout sessions featured panel discussions covering such for purchases using reward/loyalty points (28 percent)
topics as taking ISOs to the next level, adapting to change, rounded out the top payment-related uses for smartphones.
the status of EMV migration in the United States and
insights on payment aggregation. At the bottom of the scale was to pay for purchases with
mobile wallets (25 percent) and to use credit or debit card-
Payment consultant Paul Martaus presented an industry funded prepaid accounts for the same purpose (22 percent).
update forewarning of threats from PCI compliance fee erosion "Industry observers regard mobile payments as an assumed
as a result of U.S. migration to the Europay/MasterCard/Visa eventuality," TSYS stated. "Our survey results indicate that
standard; competition from major entities like the Merchant consumers are presently more interested in increased non-
Customer Exchange; and state legislation to further regulate payment functionality on their mobile device."
transaction pricing. He said that to thrive in the future, ISOs
will need to act as merchant relationship managers and align But the processor remains optimistic about the promise of
with value-added reseller and co-op partners. mobile payments. "We believe that as the infrastructure
matures and the ability to use mobile payments becomes
Former Canadian Olympic speed skier and New York Times more widespread, this trend will change," TSYS said.
bestselling author Vince Poscente delivered an interactive
56
WSAA celebrates keynote address that inspired the audience to connect with
their "emotional buzz" to achieve seemingly impossible
10 years with style goals. A closing reception with exhibitors in the main
hall preceded WSAA's post-conference "A Night in San
Francisco" party held at the Hard Rock Café at Pier 39.
he Western States Acquirers Association's 10th
anniversary conference, held Oct. 8 and 9, 2013, Mobile payments not
at the San Francisco Airport Hyatt Regency drew
T an estimated 687 exhibitors and attendees. "We, customer preferred
at WSAA, are both humbled and thrilled with this year's
incredible turnout for the 10th annual conference," said
WSAA President Steve Eazell. "We are so thankful for eflecting recent research that concludes mobile
everyone's generous support." payment adoption remains low, Total System
Services Inc. (TSYS) issued results from a survey
Opening day kicked off with the second annual WSAA Golf R that confirm consumers prefer banking applica-
Tournament, which challenged golfers to compete for gear tions other than payments for their mobile devices.
at San Francisco's historic 18-hole Presidio Golf Course.
Meanwhile, runners attending the conference captured
offshore breezes in a morning Fun Run. While reinforcing the dominance of debit and credit cards
as payment mechanisms, the TSYS 2013 Consumer Payment
The Field Guide for ISOs Seminar, presented by Field Guide Choice Study revealed that mobile devices are used as a tool
Enterprises LLC President Mark Dunn, provided expert- for ancillary financial services, such as checking account
led sessions on navigating ISO legal roadblocks, tapping balances and accessing discounts and rewards.
the business-to-business niche, maximizing return on
investment from sales training, evaluating Payment Card "For now, the hype largely remains hope for mobile from
Industry (PCI) Data Security Standard (DSS) compliance, a payments standpoint," the survey said. "On a relative
mining data, and more. In the afternoon, women attending basis, consumers would overwhelmingly prefer to have
the conference participated in the Women's Network in the ability to use their smartphone to monitor transaction
Electronic Transaction's LINC Northern California event. activity or prevent fraud versus using their mobile phone
An opening reception with exhibitors followed with an as a form factor in a transaction."
evening mixer at the Barrelhouse cocktail den.
Columbus, Georgia-based processor TSYS found in its
third annual survey that, out of 1,000 consumers surveyed
Backdrop San Francisco online in the summer of 2013, 40 percent of respondents
were interested in using mobile devices to instantly stop
Breakfast in the exhibit hall energized the crowd for a full illegitimate transactions. Additionally, 37 percent indicated
round of breakout sessions the second day. WSAA Vice that the ability to view in real-time the transactions made
President Xavier Ayala presented opening remarks and with debit and credit cards was also an important feature.
welcomed the general session panelists who discussed
major industry disruptors, from government intervention Receiving instant offers and promotions from stores being
and virtual currencies to emerging payment models. visited (33 percent); temporarily blocking and unblocking
purchases using certain bankcards (29 percent); and paying
Breakout sessions featured panel discussions covering such for purchases using reward/loyalty points (28 percent)
topics as taking ISOs to the next level, adapting to change, rounded out the top payment-related uses for smartphones.
the status of EMV migration in the United States and
insights on payment aggregation. At the bottom of the scale was to pay for purchases with
mobile wallets (25 percent) and to use credit or debit card-
Payment consultant Paul Martaus presented an industry funded prepaid accounts for the same purpose (22 percent).
update forewarning of threats from PCI compliance fee erosion "Industry observers regard mobile payments as an assumed
as a result of U.S. migration to the Europay/MasterCard/Visa eventuality," TSYS stated. "Our survey results indicate that
standard; competition from major entities like the Merchant consumers are presently more interested in increased non-
Customer Exchange; and state legislation to further regulate payment functionality on their mobile device."
transaction pricing. He said that to thrive in the future, ISOs
will need to act as merchant relationship managers and align But the processor remains optimistic about the promise of
with value-added reseller and co-op partners. mobile payments. "We believe that as the infrastructure
matures and the ability to use mobile payments becomes
Former Canadian Olympic speed skier and New York Times more widespread, this trend will change," TSYS said.
bestselling author Vince Poscente delivered an interactive
56