Page 46 - GS150701
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Education
Taking the easy technology-driven way out is … well … easy. But when you can unexpected expenses that crop up
get out of the office and interact face to face with people, so much more happens. when launching a new business.
The conversations are more engaging, as is the laughter. The relationship Almost no one ever seems to think
vibe strengthens and grows every minute you're engaged in this manner. It is of also putting some money aside to
entirely different than a phone call, where there's no body language you can use on ideas and opportunities that
use or observe and no eye-to-eye connection. might initially appear wild on the
surface, but also just might kick back
Get out and see people. It's still important today and, with fewer and fewer a return on investment of many times
people doing it, you'll stand out even more in the memory of every potential what you spent.
client you meet when you do. Your waste money fund is a great way to finance
these meetings. It's important to always make certain
you're in a position to take advantage
Oddball wins are never planned of unpredictable, possibly risky
I want you to understand that it's important to keep some money on hold, if opportunities when they show up
possible, just for the oddball opportunities that will pop up in business from and make sense. These funds make
time to time. There's going to be a moment when you feel in your bones that an it possible to truly think outside the
opportunity – one that seems totally unrelated to whatever it is you ordinarily box. A waste money fund is the key to
do – is actually a perfect fit. If you don't have at least some money you can that box – the key that can let you out
waste without worrying about seeing a return, you can't give it a try. You might so you can go where potentially huge
not, for example, attend a tradeshow or fly to meet an important potential client hidden profits reside.
one on one.
Whatever you do, keep pushing
Since implementing the concept of this waste money fund, I've been surprised the envelope. Look for new
by how few other people I meet have considered having one. Most wouldn't opportunities. Don't worry if your
think twice about putting money away for the occasional emergencies and latest idea sounds crazy or feels like
a money waster. Stay within your
waste money fund and budget, of
course, but don't be afraid to throw
some money at an idea if there's also a
reasonable chance it could work well.
You could look at putting money
into this fund as something akin
to another form of insurance if it
makes it easier. Call it "unexpected
opportunity insurance," get it funded
and get rolling. In the words of a
famous maker of athletic products,
"Just do it," to which I'd like to add:
and never look back.
Jeffrey I Shavitz is the Managing Director of
Affinity Solutions Inc. and its Navigator prod-
uct. His experience in payments including
co-founding Charge Card Systems Inc. that
was sold to Card Connect in 2012, Alternative
Merchant Processing, dedicated to high
risk merchant processing and Charge Card
Funding involved in the cash advance space.
His first book "Size Doesn't Matter- Why Small
Business is Big Business; Profit NOW from the
Small Business Boom!" will be released July
2015. For more information, he can be con-
tacted at 800-878-4100 or jshavitz@affini-
tysolutions.com.
46
Taking the easy technology-driven way out is … well … easy. But when you can unexpected expenses that crop up
get out of the office and interact face to face with people, so much more happens. when launching a new business.
The conversations are more engaging, as is the laughter. The relationship Almost no one ever seems to think
vibe strengthens and grows every minute you're engaged in this manner. It is of also putting some money aside to
entirely different than a phone call, where there's no body language you can use on ideas and opportunities that
use or observe and no eye-to-eye connection. might initially appear wild on the
surface, but also just might kick back
Get out and see people. It's still important today and, with fewer and fewer a return on investment of many times
people doing it, you'll stand out even more in the memory of every potential what you spent.
client you meet when you do. Your waste money fund is a great way to finance
these meetings. It's important to always make certain
you're in a position to take advantage
Oddball wins are never planned of unpredictable, possibly risky
I want you to understand that it's important to keep some money on hold, if opportunities when they show up
possible, just for the oddball opportunities that will pop up in business from and make sense. These funds make
time to time. There's going to be a moment when you feel in your bones that an it possible to truly think outside the
opportunity – one that seems totally unrelated to whatever it is you ordinarily box. A waste money fund is the key to
do – is actually a perfect fit. If you don't have at least some money you can that box – the key that can let you out
waste without worrying about seeing a return, you can't give it a try. You might so you can go where potentially huge
not, for example, attend a tradeshow or fly to meet an important potential client hidden profits reside.
one on one.
Whatever you do, keep pushing
Since implementing the concept of this waste money fund, I've been surprised the envelope. Look for new
by how few other people I meet have considered having one. Most wouldn't opportunities. Don't worry if your
think twice about putting money away for the occasional emergencies and latest idea sounds crazy or feels like
a money waster. Stay within your
waste money fund and budget, of
course, but don't be afraid to throw
some money at an idea if there's also a
reasonable chance it could work well.
You could look at putting money
into this fund as something akin
to another form of insurance if it
makes it easier. Call it "unexpected
opportunity insurance," get it funded
and get rolling. In the words of a
famous maker of athletic products,
"Just do it," to which I'd like to add:
and never look back.
Jeffrey I Shavitz is the Managing Director of
Affinity Solutions Inc. and its Navigator prod-
uct. His experience in payments including
co-founding Charge Card Systems Inc. that
was sold to Card Connect in 2012, Alternative
Merchant Processing, dedicated to high
risk merchant processing and Charge Card
Funding involved in the cash advance space.
His first book "Size Doesn't Matter- Why Small
Business is Big Business; Profit NOW from the
Small Business Boom!" will be released July
2015. For more information, he can be con-
tacted at 800-878-4100 or jshavitz@affini-
tysolutions.com.
46
