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CompanyProfile
ISO/MLS contact:
Reed Holmes
Sales and Business Development
1-902-802-3383
reed@billpro.com
www.billpro.com
Gateway to global ecommerce
W hen Australia-based BillPro Pty. Ltd. expert advice. "I would say 90 percent of our partners that
opened in 2008, the online payment pro- we have worked with in the U.S. have been solely domestic-
vider focused on helping local businesses focused agents and ISOs," Rippingale said. "From a
sell nationally. But after gaining a strong compliance perspective, it's much more straightforward
foothold with its proprietary technology, the company in the U.S. than a lot of other regions, which makes it
explored new markets so businesses could sell interna- difficult for U.S. businesses moving offshore, because
tionally. they don't expect the level of scrutiny they're potentially
getting."
"In 2011, we entered the Chinese market quite heavily
and a number of Southeast Asian markets, including Merchants also gain access to an array of alternative
Singapore, Taiwan and Thailand before we spread into payment options. While credit cards are preferred by
the U.S. in 2012, and Canada," said Daria Rippingale, online shoppers in the United States and Australia,
Chief Executive Officer of BillPro. "We've since been elsewhere that is not the case. In Germany, for example,
granted a full cross-border European Payment Institution less than 30 percent of ecommerce purchases are made
license and acquiring license as well, so we're expanding using credit cards, Rippingale noted.
rapidly."
"We have 27 different alternative payment methods
In addition to regional office support, BillPro provides in Western Europe alone, so we have every local bank
24/7 verification and client support through its Center of payment method to every local country," Rippingale said.
Excellence in Australia. "We have, I believe, the largest To remove the complexity of dealing with international
in-house fraud team of any payment service provider markets, BillPro merchants can manage all regions
internationally that I'm aware of," Rippingale said. within a single global piece. "It just means that for an
"We run a 24-hour center with two teams; one is a 24- online business, your payments, settlements, money and
hour transaction monitoring team, and they watch all accounting are all in one location," she added.
transactions in real time as they come in."
Rewarding sales
Adopting a balanced approach to fraud monitoring is
critical. According to Rippingale, online businesses can According to Rippingale, 80 percent of high-risk
easily lose up to 10 percent of sales due to overly restrictive merchants are declined by acquirers because the acquirer
fraud controls. "I get a lot of complaints in the U.S. about does not understand their business model. "We tell people
this," she said. "Many gateways and banks are scared of that we accept all high-risk business because unlike most
fraud, so they're turning on fraud controls that they don't payment companies, we don’t assess merchants based
understand and aren't suited for the merchant's business." on their industry or their category," she said. "We assess
every merchant based on their individual worth."
BillPro stated it has a unique affiliate monitoring
service for businesses that purchase web traffic or work For U.S. sales partners, BillPro offers three revenue
with affiliate companies to drive sales. "We take an streams based on personal involvement and contribution,
attribute-based forward control perspective, so we're with white-labeling opportunities for larger ISOs and
fully integrated with Visa, Mastercard and CyberSource the flexibility to assign different earning structures to
to block all blacklisted transactions and set variables, individual merchant accounts.
but at the same time we put that personal side in," said
Rippingale, noting that a concerted effort is made to call BillPro takes pride in another differentiator: its loyalty
verify flagged cardholders prior to blocking transactions. rewards program exclusively for sales partners. Agents
can earn points for such activities as responding quickly to
Removing barriers merchant-related requests or boarding quality merchants,
which are convertible as revenue for redemption on gift
BillPro also pointed out that U.S. merchants and partners cards or better pricing on future applications, Rippingale
interested in transitioning to global commerce receive said.
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