Page 41 - GS170202
P. 41

Education




        This combination of business objectives gives you the
        opportunity to make a commission from the equipment                I, however, have never
        leasing company, as well as from the manufacturer upon
        successful completion of the entire transaction. For example,   recommended leasing a credit card
        your merchant might be looking for a $200,000 piece of    terminal to a merchant. Due to my
        operational equipment. You might have a contract with an
        equipment manufacturer to resell their equipment, as well   customer-first approach, I believe
        as a network of equipment leasing companies looking to      buying a terminal wholesale has
        setup a lease program on an equipment acquisition.
                                                                   always been the better option for
        You could get, let's say, a 7 percent commission from     merchants, thus, that is the option I
        the  equipment  leasing  company  on  a  lease  approval
        amount of $200,000, which would come to $14,000. Then               have recommended.
        your equipment buy rate from the manufacturer could
        be $194,000, and you could mark it up to $200,000 for
        resale. Thus you would make $6,000 from the equipment           interest costs are spread throughout the lease
        sale. This is a total of $20,000 earned from one piece of       term, and the merchant owns the equipment at
        equipment. You just need to do five of these transactions       the end for usually a $1 buyout.
        per year to bring home $100,000.

        Leasing basics                                               •  Skip lease:  This is for seasonal merchants who
                                                                        can't make payments every month. With this
        In the payments industry, lease is a contract between a         structure, merchants will have months when they
        leasing company (known as the lessor) and a merchant            make no lease payments and then some months
        (known as the lessee). The lease gives the merchant the         when they make lease payments.
        right to use the equipment for a specific period of time     •  Step up lease: This is basically a situation in
        (known as the lease term), in exchange for a specific           which  a lease  payment would start out  low  but
        payment (the monthly lease payments).                           increase over time due to a piece of equipment
                                                                        being expected to generate more profits for the
        Within this transaction, the leasing company would              merchant as time goes along.
        (usually) purchase the equipment from the manufacturer
        and have the manufacturer ship it to the merchant's          •  Deferred lease: This is for merchants who need
        location. The leasing company makes its money back from         equipment right away, but their operations will
        the lease payments and makes profit by receiving a higher       not generate revenue for about 90 days. So with
        lease payback amount from the merchant than the cost of         this structure, merchants would be provided
        the equipment purchase.                                         the equipment but not expected to make their
                                                                        first lease payments until approximately 90 days
        With most leasing options, when the lease term ends, the        thereafter.
        merchant will be provided a number of choices on what
        to do with the equipment. The merchant could purchase        •  Master lease: This is used when a merchant might
        the equipment, return the equipment or set up a new lease       be leasing multiple pieces of equipment over a
        contract.                                                       period of time. This contract would be used to
                                                                        manage the leases more efficiently than having all
        Leasing options                                                 of them dealt with separately.

        There are several leasing options a merchant can choose      •  Sale leaseback: This is for merchants who have
        from, including the:                                            already bought equipment and want to use it

             •  True lease: Merchants usually use this structure if     for working capital purposes. In this situation,
               the equipment might depreciate rapidly (become           merchants would sell their equipment to a leasing
               obsolete), so it wouldn't make sense to purchase it.     company, get capital upfront, and then sign a lease
               This option usually has lower payments, is better        contract with the leasing company to lease the
               for tax planning, and offers the choice of returning     equipment back to them.
               the  equipment,  purchasing  the  equipment,  or
               doing another lease contract at the  end of  the   John Tucker has over 10 years of professional experience in commercial
               current lease term.                              finance and business development. He is also an M.B.A. graduate and
                                                                holder of three bachelor's degrees in accounting, business management
             •  Capital lease:  This is used usually when a     and journalism. To connect with John, please send him a connection
               merchant knows upfront that he or she plans
               to buy the equipment. The purchase price and     invite via LinkedIn at www.linkedin.com/in/johntucker99.


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