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Womply affirmed its commitment to elevating its partners' ers. PayLo terminals automatically respond to payment
discussions with merchants by shifting the focus from types, applying discounts and service charges accordingly,
saving money to adding value. The company noted its he added. SignaPay representatives noted the PayLo Cash
brandable services enable processors and acquirers to help Discount program meets state and federal guidelines. The
merchant customers while improving their own retention Durbin Amendment, passed as part of the 2010 Dodd-Frank
rates and net promoter scores. Act, allows business owners to offer discounts to customers
who pay by check or cash. Visa Inc. and Mastercard issued
Compliant, automated additional guidance following a federal class action settle-
ment in 2013, allowing merchants to offer discounts with
lower-priced payment methods.
cash discounts at the POS Additional guidelines include clear and conspicuous sig-

nage displayed at the business entry points and POSs, as
well as on payment receipts, that explains the merchant's
discount program and customers' payment options. PayLo
Cash Discount software has been vetted and approved by
major payment card brands and service providers, the com-
pany stated.
Company: SignaPay SignaPay partner benefits
Product: Paylo
Website: www.signapay.com Partnership is a core value at SignaPay, and the company
offers full marketing support to sales channel partners, in-
Contact: sales@signapay.com cluding sales training, merchant brochures, websites and
email. The company will also create customized collateral
allas-based SignaPay, a merchant services and and content-rich marketing campaigns for specialized mer-
payment technology company established in chants and vertical industries, representatives stated.
2006, added PayLo to its suite of processing
D solutions. The patented technology, designed Following are additional benefits and services available to
to apply service fees or discounts at the POS, depend- SignaPay distribution partners:
ing on payment type, is fully automated. Merchants with • PayLo-in-a-Box: SignaPay provides same-day acti-
PayLo-enabled credit card terminals can offer discounts vations, signage, equipment and software to PayLo
to customers who pay with checks, gift cards or cash. The merchants, simplifying account activations.
service is simple to set up and meets all federal compliance
guidelines, the company stated. "We just released PayLo • Zero equipment costs: SignaPay will place all PayLo
to the ISO channel as an off-the-shelf solution, with the terminals, with no additional fees.
necessary stickers, signage and marketing material mer- • White glove support: Dedicated relationship manag-
chants need to jump start the process," said John Martillo, ers support you every step of the way.
founder and Chief Executive Officer at SignaPay. "Our
partners enjoy bringing something new and innovative to • PayHub: SignaPay's payment gateway can be brand-
the marketplace, and merchants like being able to set their ed and customized.
own discount rates." A timely solution
Compliant cash discounts PayLo has been well-received by SignaPay channel part-

Martillo noted that PayLo Cash Discount software can ners and the company has ecommerce and mobile innova-
motivate customers to pay with cash. Participating tions on the near-term product roadmap, Martillo stated.
merchants post clearly visible signage that discloses the "We're excited to bring PayLo to Main Street, U.S.A., to give
uniform service fee included with every sale, except for merchants an option to reduce their processing fees," he
customers who pay with checks or cash. "Most customers said. "This approach is a radical departure from the ways in
understand the cost of business is going up for everyone, but which credit card processing has traditionally been sold."
especially for small business owners, who are constantly Martillo said PayLo may sound too good to be true to many
looking for ways to save money and improve margins," merchants, particularly those who have been trapped in
he said. "Convenience and delivery fees are commonplace non-cancellable leases or overcharged for services. "We of-
today." fer these merchants a no-obligation, 30-day trial by plac-
ing a second terminal with all the important disclosures
Martillo said SignaPay developers worked with software in their shop and telling them to call us if they have any
provider Debit Technologies Inc. and POS hardware and questions," he said. "This gives them an opportunity to try
technology company Dejavoo Systems to make PayLo easy it for 30 days and see how it goes."
to implement and transparent to merchants and consum-

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