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Rasori said. Some ISOs have built proprietary apps on the
platform; others have built publicly available, software-as-
a-service solutions, he said.

Clover Online, an ecommerce development tool, is a way
for a merchant to set up an online presence, whether it's
a simple brochure or full-featured ecommerce website.
Company: First Data Corp. Merchants can import all inventory items, and the system
Product: Clover Flex will automatically decrement inventory with each online
sale, the company noted.
Website: www.clover.com
Contact: business@clover.com Multiple configurations, single MID
Merchants can incorporate different types of Clover
Portable, cloud-based devices into their businesses within a single MID. Clover
Station and Clover Go, a popular combination, facilitates
business management in-store and mobile commerce, Rasori said. Clover's family
of devices includes the following models:
• Clover Flex: Handheld mobile device with built-in
irst Data Corp. launched Clover Flex, the latest printer and scanner can adapt to a variety of mobile
addition to its suite of Clover cloud-based POS applications and use cases, including in-store, in-
solutions. Named for its flexibility, the portable lane and at-table environments.
F POS device can be used in an array of retail and • Clover Mini: Compact countertop POS device
hospitality settings and supports a range of payment supports mag stripe, EMV and contactless
schemes. Clover Flex combines payment functionality and payments.
signature capture with a scanner, receipt printer and opera-
tional tools and reporting designed to help merchants grow • Clover Mobile: Portable POS tablet can be paired
and scale their businesses. with Clover Station or Mini and can adapt to a
variety of transitional and mobile environments.
"We've positioned Clover among our sales channel partners
and user base according to how it benefits the merchant • Clover Station: Full-featured POS countertop
and adds value to the merchant's business," said Paul device offers a full range of functionality including
Rasori, Vice President, Global Product Marketing at First a connectivity hub for printed receipts.
Data. "We've engineered the hardware to support an array
of use cases, from smartphone dongle to full-blown cash • Clover Go: All-in-one contactless mag stripe and
register; all are designed to help the merchant attract and chip reader can pair with smartphones and tablets
engage customers." and provide many of the same features as larger
Clover devices.
Rasori noted that Clover Flex combines payment A winning combination
functionality with centrally stored, cloud-based tools and
reporting. It accepts credit, debit, gift and EMV (Europay, Clover's POS hardware and software are designed to adapt
Mastercard and Visa) cards; near field communication; to individual merchant requirements and vertical markets.
Apple Pay; Android Pay; and cash. The device can also Clover users can selectively incorporate Clover apps to
track mobile, online and in-store sales to automatically customize their devices or use preconfigured vertical app
update inventory. bundles tailored for their specific markets.

A world of apps and services The versatile, scalable Clover platform is used in a variety
Rasori said First Data is proud of Clover's design and of industries and is expanding into the midmarket sector,
technology, but its real differentiator is its cloud-based Rasori noted. For example, food truck operators are using
platform. "We designed the platform knowing there's no Clover Flex to process and track sales via online ordering
possible way we can design all the ancillary apps and apps, obtaining customer signatures upon delivery. Bed,
services," he said. "Of the approximately 250 applications Bath and Beyond recently used Clover Go in a back-to-school
in the Clover app market, 80 percent are third-party apps." pop-up store, where sales associates used the handheld
device to quickly and efficiently process payments, he
The open-source platform is designed to simplify integration added.
for software, hardware and independent software vendors,

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