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Spotlight Innovators

"In my experience, I have found Harbortouch's POS Harbortouch sales partners have access to resources,
solution to be the best in the industry," Taffer stated. "Their educational tools and dedicated specialists to help them
POS system is unparalleled in terms of both price and grow and prosper. The company continues to evolve its
capabilities, the two most critical elements for any small free terminal and electronic cash register programs, which
or mid-sized businesses' success. I am proud to integrate feature best-in-class products and services.
my proven tools for increasing revenue with their best-in-
class system and bring the first truly smart POS system to Following are additional benefits available to
market." Harbortouch sales partners:

POS systems reward the people who sell them, too. Free terminals: The Harbortouch free terminal offering
Unlike countertop terminals that only process credit includes both a merchant-facing VX 520 terminal and
card transactions, POS systems are integrated business customer-facing VX 805 NFC/EMV PIN pad, which deliver
management solutions with enhanced capabilities designed a more practical and ergonomic setup than most standalone
to help service providers, merchants and consumers alike. EMV terminals. The unit is also available as an all-in-one
solution for merchants who prefer not to use a PIN pad. This
Following are key benefits to selling integrated POS terminal offering is the best EMV/NFC solution available.
systems:
Free POS: Why would a merchant choose a standalone
• Lower Attrition: POS systems do more than payment credit card terminal when they can receive a full-featured
processing; they manage numerous business-critical touch-screen POS system for free? The ability to offer a free
tasks, making them indispensable. Merchants who POS system sets Harbortouch sales partners apart from the
use them are less likely to leave or be receptive to other bank card sales reps.
competitive offers. Studies show attrition rates are 66
percent lower among merchants with POS systems Differentiation: Instead selling on rate or offering low
than among those with standalone credit card value, "me-too" terminals, Harbortouch sales partners
terminals. provide high-value solutions that business owners can
appreciate. This powerful sales tool enables partners to get
• Enhanced Profitability: POS systems appeal to high- in front of more business owners and close more deals.
volume, high-margin merchants, who rely on advanced
technologies to run their businesses. Meeting these Upfront Bonuses: Partners receive lucrative upfront
requirements gives service providers a competitive bonuses as high as $550 for each POS system placed, free
edge and access to an elite class of merchants that of charge.
remains out of reach to those who are stuck selling
just credit card terminals. Continuous education: The thought of learning how to
• Improve Margins: POS systems are intelligent sell POS systems may seem daunting, but Harbortouch
solutions with the capacity to enhance a merchant's provides comprehensive training and support every step of
business. Selling these systems redirects discussions the way. As Harbortouch sales partners progress through
from rates and fees to how to improve operations and the system, they gain practical knowledge that helps them
get a fast return on investment (ROI). Sales partners close deals. Here are some examples:
can seal the deal without decreasing margins. • POS 101: This web-based course creates the founda-
• Future-Proof Accounts: Selling full-featured POS tion for selling POS. It covers all POS fundamentals,
systems is a world apart from selling credit card providing an overview on everything from hardware
processing. It facilitates true partnerships between and software to features and reporting. It also ex-
merchants and service providers that encompass all plains POS system benefits and sales techniques that
facets of business management. As new payment will help convey these benefits to potential merchants.
types and technologies emerge, service providers will With over 300 slides of information, this online course
be first in line to help merchants incorporate these provides Harbortouch sales partners with the basic
technologies into their unique business models. knowledge to succeed in POS system sales.
Harbortouch, a full merchant services provider • Training Webinars: After completing POS 101 and be-
ginning to sell POS systems, partners can expand their
In addition to the indisputable benefits of selling integrated knowledge to close more deals. Harbortouch trainers
POS systems, Harbortouch offers sales partners a full range routinely schedule training webinars designed to help
of merchant services solutions, services and support. The partners increase their POS knowledge and stay cur-
company debuted the first free electronic cash register and rent with industry trends. These webinars continue
countertop terminal programs and continues to lead pay- their POS education and sharpen their expertise.
ments industry innovation.

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