Page 33 - GS180201

Spotlight Innovators

eadquartered in Troy, Michigan, award-win-
ning North American Bancard is an industry
leader in credit card processing, providing a
H variety of merchant services that help client
companies of all sizes develop solutions for payment pro-
cessing, including credit, debit, EBT, check conversion and
guarantee, gift & loyalty cards, and much more. As an MSP/
ISO since 1992, North American Bancard is dedicated to
offering the highest service levels, exceptionally competi-
tive pricing, and the latest technology to its client compa-
nies, including Pay Anywhere, its proprietary point-of-sale
(POS) solution. With over $34 billion worth of payments
processed for more than 250,000 businesses every year,
North American Bancard is determined to help American
business prosper. .
What’s New:
Influencing the payments ecosystem

he payment processing ecosystem has evolved rapidly over the past two decades. In many ways, it has pro-
gressed differently than what its forefathers might have imagined. Advancements in technology, rapid global-
ization and the customer’s demand for convenience could never have been foreseen. Lest, the impacts these
T innovations were going to have on the traditional payments model.

A system once designed to function seamlessly across a tiered network of mutually exclusive banks, card brands, acquirers,
processers, and independent sales entities the payments model is now far more complex. Integrated software, omni-
channel services and other value-added solutions have been added to the mix, and the complexity of the relationships and
pricing structure have led influencers to believe the payments industry is ready for consolidation.

Some of these influencers are the investors and venture capitalists that have carefully watched, and even cultivated, a host
of payments innovations over the past decade. However, the tide has turned and the industry is experiencing a plethora
of strategic partnerships, wholesale relationships and mergers, all initiated by veterans of the industry.
A greater purpose

“At NAB, we’ve always had a desire to influence the direction of our industry in positive ways,” said Marc Gardner,
president and chief executive officer at North American Bancard (NAB). “As a result, we look at business decisions through
a forward-thinking lens to ensure the end result will matter just as much for the industry as it does for our customer.”

And, it is this sentiment that has led NAB to build a
recognizable brand and an award-winning portfolio of in-
house offerings that will not only meet the current needs
of the customer, but will also have a meaningful influence
on the payment industry’s future.

With over 11 companies and 20+ products in its fold,
NAB has developed a robust service network that caters
directly to a host of unique merchant market segments
and business needs. All of which are in place to eliminate
customer confusion and minimize the distribution of
third-party costs to partners and customers.

NAB has accomplished this vision by carefully considering
which technologies are necessary in the marketplace and
analyzing which business steps they should take to ensure
their contributions to the industry take the needs of the
merchant into consideration.

33