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Spotlight Innovators




                                                               know these business models require more attention than
                                                               typical retail accounts and that includes protecting them
                                                               with the most robust fraud management systems available
                                                               at all times.” In the spirit of serving these merchants with
                                                               the best possible support model, HBMS is also committed
                                                               to ensuring customers have access to the most air tight and
                                                               innovative fraud management solutions available. Each
                                                               Humboldt merchant has direct access to Fraudcast, the HBMS
                                                               proprietary fraud and chargeback reduction platform. “A
                                                               fraud attack or series of unwarranted chargebacks can
                 or over two decades Humboldt Merchant Services  seriously impact a merchant’s bottom line,” continued
                 has been the premier provider of credit card pro-  McDonald. “With Fraudcast, every Humboldt sales partner
                 cessing solutions for high-risk or hard-to-place  is able to confidently assure their customers will have full
        F merchants, offering competitive pricing and first  visibility of all account activity, as well as rock solid fraud
        class service. Combining dedication with knowledge and a  protection and an easy to understand reporting interface.”
        primary focus on customer satisfaction, HBMS has grown
        to become a leader in the credit card processing industry.   The devil is in the details
        Offering superior processing, and the latest in payment   Fraudcast reports detail all the information a merchant
        acceptance solutions, we are at the forefront of innovative   needs to know to monitor their account for standard day-
        payment thinking.                                      to-day  activity  and  they  also  provide  the  analytics  that
        What’s New:                                            will help the business keep watch for, and achieve early
                                                               detection of, suspicious  trends  or occurrences.  These
        No fraud allowed!                                      valuable reports provide granular information on:

                                                                 • All  daily  chargebacks  and  cardholder  disputes  from
                                                                   the previous business day
                  s Internet shopping options expand with more
                  and more ecommerce merchants coming online     • All transactions that were marked fraudulent by Visa
                  each day, and the business world continues to    the previous business day.
        A diversify POS options, the capability of the pay-
        ment fraudster also changes. These crafty individuals and   • All  transactions  that  were  marked  fraudulent  by
        mastermind groups are always looking for new ways to       Mastercard the previous business day.
        hack into an unsuspecting company’s payment system to
        silently siphon monies or private cardholder information.  The system is also equipped with email alerts that post to
                                                               specified inboxes each weekday, ensuring all event data,
                                                               analytical charts and periodic trends are right under the
        While any merchant should be concerned about protection   merchant’s nose at precisely the time it matters most.
        against  fraud,  the  merchants  in  business  classes  that  are
        more susceptible to fraud and higher chargeback ratios have  Only at HBMS
        to be even more vigilant. This is a requirement that often
        leads these business owners on a search for a savvy account   Fraudcast is the fastest and easiest way to stay on top of
        representative that can guide them to implementation of   issues related to fraud and chargebacks, and if you’re
        an optimal payment processing setup that includes smart   already supporting HBMS customers, chances are they’ve
        fraud monitoring tools. If you are one of these savvy sales   already been auto-enrolled in the program. To help them
        professionals working to stay up on how to support hard-  confirm their account, have them search for an email
        to-board merchants, you know firsthand, the importance of   from HBMS with login credentials for MoveIt, the secure,
        setting them up with the most relevant and current fraud   online HBMS merchant portal. If they aren’t able to locate
        management tools. However, it can also be a challenge   the email, access to Fraudcast is just an email away. Have
        to keep track of industry-wide updates and stay in sync   them email HBMS at reporting@hbms.com, and a username
        with which tools are ahead of the ever-changing threat   and password will be established and sent to them within
        landscape. This is one reason it is critical to establish a   2-3 business days. Customer support will also be available
        selling relationship with a well regarded acquiring partner   to assist them with any set up questions and provide an
        that also specializes in serving these unique merchant   introduction to the MoveIt and Fraudcast tools. If you or
        types.                                                 your customers are not yet familiar with HBMS and the
                                                               specialty services they offer, we’d love to share an overview
        Trust the experts                                      of our offerings and industry advantages. Visit us at www.
                                                               hbms.com for a virtual tour of our products and services.
        “Since 1992, Humboldt Merchant Services has focused    Information on the proprietary Fraudcast product can be
        on supporting merchants that can’t always be served    found at www.hbms.com/fraudcast. Feel free to also connect
        by mainstream payment service providers,” said Adam    with us by phone at 877-387-5642.
        McDonald, President of Humboldt Merchant Services. “We
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