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Education

Even a modicum of effort to increase customer retention In addition to delivering deals, promotions, and happy
can reap major rewards for merchants and increase birthday well-wishes to customers' inboxes, merchants
transaction volume. According to Harvard Business Review, can also build an organic following by setting up a page
a 5 percent increase in retention can increase profits by up on Facebook or Instagram and staying active on review
to 95 percent. Repeat customers spend 67 percent more, forums. Many of the most successful businesses have
are 5 to 10 times less expensive to market to, and tend to active profiles on social media/review sites like Yelp,
promote the business to their friends and family. Google My Business, and TripAdvisor. Customers and
prospects are already on these sites, so it's important to
Creating a digital connection to the physical store meet them there.

For small merchants, the missing link in customer
retention is digital. Every customer-facing business can Digital tactics like automated email marketing might seem
and should create loyalty programs where possible, but in intimidating or superfluous to merchants who are stuck in
every case they also need to keep track of everyone who an analog mindset, but when their eyes are opened, they
patronizes their shop and stay in touch digitally after they are like kids on Christmas morning. If you want to add
leave. more value to your merchant relationships, educate them
on the power of repeat business and give them the tools to
That can be as simple as creating a basic customer list get more customers back.
and sending relevant email messages to stay top of mind.
According to research from MarketingSherpa, 86 percent Barry Davis is Vice President of Business Development at Womply, the
of consumers want to receive promotional emails from top software partner to the payments industry and the top provider
businesses they patronize every month. If your merchants of front-office software to small businesses. For more tips or resources,
aren't doing at least basic email marketing, they're missing reach out to the Womply team at partnerships@womply.com.
out on a huge opportunity to stay top of mind and turn
one-time customers into repeat visitors.

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